TOURISM IN JAMMU & KASHMIR

SUBMITTED BY : RAJAT SINGH

SUBMITTED TO : PROF.M Y KHAN
JAMMU & KASHMIR TOURISM
 Jammu and Kashmir (J&K) is the northern-most state of
India and shares its borders with Himachal Pradesh and
Punjab.
 The natural beauty and picturesque locations have made it a
favored destination for tourists across the world
 Jammu is famous for its temples, while the Kashmir Valley is
known for its lakes and gardens
 Total tourist arrivals to the state reached 14.32 million in
2017(P) out of which 14.24 million were domestic tourists
and 79.77 thousand were foreign tourists
 PROMOTING J&K TOURISM OVER THE
INTERNET
 Conduct a survey of the members of the community &
survey of visitors to the town
- A survey is a valuable tool during tourism planning as it helps you
collect information on the city\district and ensures the
community can agree on the branding and marketing for the
city\district.
 Where does the visitor live?
 What attracted the visitor to the community?
 How did the visitor find out about the tourist attractions?
 What type of businesses or facilities did the visitor use?
 What kinds of accommodations or services are needed?
Make a website and keep a blog
 Use high quality images and graphics on the site so it looks
professional and inviting. A good way to get more traffic to
the website is to create a blog section on the site and make
sure it is updated regularly. Conduct interviews with locals
and post the interviews on the blog, or do a post on the best
activities to do in the town based on the season.
Do a promotional draw or contest
 Get the attention of tourists by offering them a free incentive
to explore the place. Create a online quiz or any game over
the website and offer a prize to the winners.
 Offer a complimentary stay at a popular attraction who are
winners.
Create a Facebook page and post
something every day
 Creating a Facebook page is easier that allows us to make
friends quickly. Posting a new image of the town or a few
words about an upcoming event will also ensure your friends
notice the page on their Newsfeeds
 create a hash tag that uses the slogan for the state and use it
often at the end of every tweet or Instagram post. This will
help us track if the tourist place is trending among users and
improve your posts to get more attention on these platforms.
 This will help us to promote our website.
Use an app to promote events and
attractions
 Partner with a developer to create a Smartphone app and
promote local events through the app. The app can be
programmed to showcase hotels, restaurants, shopping, and
events, as well as other important tourism information like
directions, the location of information centers and public
restrooms, and suggested itineraries.
Create promotional materials
 These can be promotional t-shirts, hats, stickers, and flags
with the town slogan and branding. Go local and hire a local
illustrator or designer to create the promotional materials