Topic: swot analysis of

Bata
Presinted by:
Name : shafiq ahmad
Roll no: 6o
 Swot analysis:
The study undertaken by an organization to identify
its internal strengths and weaknesses, as well as its
external opportunities and threats.
 Strengths
• Global Presence: Bata is present in more than 70
countries, with production facilities in 27 countries.
• Market Penetration: Bata has penetrated the
market really well. Bata is present in large cities to
small towns. This helps in maintaining customers
relation and creat customer demand in market.
 Continous
• Strong Distribution Network: Bata has a very strong
distribution network throughout the world with about
5000 retail stores worldwide out of which more than
1200 are located in India.
• Excellent positioning: Bata has positioned itself
really well as a fashionable yet affordable footwear
brand.
• Cost Advantage: Its quite clear that bata has the cost
advantage and is able to manufacture a huge range of
footwears at a very affordable price.
Weakness
• Limited market share due to competition: Bata
has been subjected to high competition which
doesn’t allow Bata to have a high market share.
• Falling Sales: Bata India’s year on year sales has
been on a downturn. Although the company’s profits
have been increasing.
• Low quality image: Because of the low pricing of
Bata shoes, most consumers think the quality of the
shoes will be low as well. This is a typical price quality
approach of positioning.
Oppurtunities
• Footwear as a Fashion statement: Footwears are now
considered fashion statement and hence sales are bound to
increase. This creates an opportunity for Bata to enhance its
revenues.
• Growing Rural Market: Bata has a strong presence in the
emerging nations. Rural market in the emerging nations is
growing at a high rate. Bata needs to take advantage of the
demand created in the rural market.
• Growing demand in the premium footwear category:
There is a growing demand in the premium footwear
industry, especially in the emerging nations where the
standard of living is growing.
Threats
• Intense competition: Bata is facing intense
competition from other leading footwear brands in
all the categories and hence enlarging its customer
base and market share is becoming difficult.
• Duplicity in the market: The Footwear industry
is also subjected to duplicity in the market, which
not only decreases sales but also weakens the
brand name.
Thank you