SMART PEN

BUSINESS IDEA PRESENATION

G. H. Patel Postgraduate Institute of Business Management

SUBMITTED TO: DR. RAJU RATHOD

SUBMITTED BY:
 Priyanka Sevra (17M71)
 Gurusharan Baria (17M57)
 Parth Makwana (17F69)
 SMART PEN

Never get late

INRODUCTION
 Smart pen is vibrating pen like alarm at which we can set a time according to
question, it will vibrate for 4-5 second for informing that time of question has
over we have to now move on next question.
 It will help to all students because the student face time management problem
usually during the exam
 It will make easy for all students to manage their time more efficiently and
effectively ,with a vibration pen having a most frequent writing flow also.
objectives
To create a market for this smart pen using it’s unique design and features.

Make easy availability of this pen even on shops at step door of students.

Reduce the cost of pen to optimization and to make in range of every students.
 FEATURES&BENIFITS OF SAMRT PEN

 Features:
• easy grip
• more frequent flow
• smart writing
• with alarm clock

 Benefits:
• dual work
• fix your focus
• manage time
PROPOSED LOCATION & DISTRIBUTION CHANNEL

 Location:
We will locate our industry between Anand and Vadodara

• So that we can easily get raw material

• And also suitable to supply product in all shops of Vadodara and Anand city
and also in Gujarat state

 Distribution channel:
1. Manufacturer Customers
2. Manufacturer Retailer Customers
MARKETING

 Advertising: We will use all the sources such as radio, newspaper, cards, etc.

 In addition to advertising we have graphic image support, this includes things like logo
design, cards and letterhead, brochures.

 We will also provide 5% for extra sales to retailer.

 Target Market: Our target market is students

 FINANCE
 Budget Estimation
Startup expenses 18,10,000
Personnel expenses 85000
Promotional budget 2,89,500
Miscellaneous expenses 70,000
CGS
Material Labor FOH

Plastic 5Rs. Labor 2.5Rs. Rent 5Rs.

LCD 25Rs. Electricity 2.5Rs.
Circuit 22Rs. GAS 1Rs.

Total cost for manufacturing pen is 63Rs.

TECHNICALLY

 As the technology of this product available in India and also

raw material is available so that Smart pen’s production is
technically possible.
Rs. 149
THANK YOU