BUS 251(Lecture 07)

Business Communication
Course Instructor: LkK
E-mail:
looksina.khan@northsouth.edu
 Chapter 06
Choosing the Best Process and
Form
 Message Planning Checklist

Planni Draftin Revisi

ng g ng
Contents,
Determin Be
structure
e goals flexible
& formats

Analyze Edit
Keep
the sentences
going
audience & words

Use your
Gather &
own
collect Proofread
favorite
data
strategies

Choose a
form
 Planning

•Determining goals

Business Goals
Communicatio
n Goals
 Planning
 Analyze the Audience: See fig. 6-3 of your
book.

 Gather Information: finding responses,

consulting with employees, advisors, reviewing
sales record, product description, warranties etc.
(formal/informal).

 Analyzing & Organizing: negative/positive??

 Choosing a form, channel & format:

e-mail/website/brochure/direct message;
long/short/visuals etc.
 Writing Letters

External
Audienc
es

 See fig. 6-1 & appendix B for different formats.

 Memos
See fig. 6-5/6-6 of your book Internal
Audience
s
E-mails External
& Internal
Audience
s
Instant Messaging/ Social
Media/ Blogs
Organizing Online Contents
 Presenting the Online Content
 Keep it short ( 50—70 characters or 8-10
words)
 At least a 12 font size
 Avoid font styles with tails or designs

Make your Online Content

Accessible

 Readers with disabilities

 Include voice command/visuals/audio
descriptions etc
Mid-1 on: Chp. 1,3,4,5,6 (lec
1-7)
Date: 28 June 2018

Best of luck! 