STRENGTHS
Flat packaging
Strong brand recognition
In-store experience for customers in form of modern day theme parks
Low-cost
Strong distribution network
Supply chain efficiency
Product strategy council and price matrix
Substantial efforts to lower cost of production
Customization according to country
Self-serve trolleys
Shops, restaurants and playrooms
WEAKNESSES
Unassembled furniture does not attract everyone
Low durability
Less number of customer service representatives
Bad press or defamation
Low or no presence in some countries
OPPORTUNITIES
Every country has different rules for Try to achieve green targets
conducting business Have a positive impact on the environment