Presented by

RidaZahid
160023
BBA-1
 Background of Unilever
 Present Situation of Unilever
 Unilever’s location
 Brands and Categories
 Vision and Mission
 Goals
 Annual Report
 Unilever’s Structure
 Organizational Culture
 Unilever’s People
 Management Tasks at Unilever
 SWOT Analysis (Strength, Weakness, Opportunities,
Threats)
BACKGROUND
 A world known FMCG Company , founded in 1930
 Started its operations in Pakistan in 1948
 Started with an installation of factory in Rahim Yar Khan
 First industrial unit in Pakistan
 Installed a modern manufacturing unit in Karachi
 Major change in the history of Unilever Pakistan
happened in August 2002
 Scoops five awards at “PAKISTAN ADVERTISER
SOCIETY AWARDS” in 2014
PRESENT
SITUATION
 Oneof the worlds leading suppliers of fast
moving consumer goods

 Itowns 400 brands but focuses on 14 brands

with sales of over 1 billion euros

 Recognized as one of Pakistan’s advertisers

society

 Provides people with products that are good

for them and good for others
LOCATION
Unilever is co-headquartered in

Rotterdam,
Netherlands,
NorthCarolina,
London, United Kingdom
 Unilever Pakistan’s head office is located in
Avari Plaza, Fatima Jinnah Road, Saddar

 Branch offices:
 Multan
 Sukkar
 Faisalabad
 Islamabad
 Lahore
 BRANDS
AND
CATEGORIES
VISION
 “We meet everyday needs for nutrition
,hygiene and personal care with brands that
help people feel good,look good and get more
out of life.”
MISSION
 Aim to be leading product company in Pakistan, a
multinational with deep roots in country

 Will attract and develop highly talented people, who

are excited, empowered and committed to deliver
double digit growth

 Strive to remain an ever simple and enterprising

business

 Want to be exemplary through their commitment to

Business Ethics, Safety, Health, Environment and
involvement in the Community
GOALS
Willbecome Carbon Positive in their
operations by 2030

Will improve health and well-being

Will reduce environmental impact

Will enhance Livelihood

ANNUAL
REPORT
According to their Report
of 2015
 REVENUE :53.3 Billion

 OPERATING INCOME : 7.9 Billion

 NET INCOME : 5.3 Billion

 NUMBER OF EMPLOYEES : 172K

STRUCTURE
According to their official
website:

“Our operating model is

designed to deliver faster
decisions.”
 Employees are empowered too which may
help the organization to motivate them and
reduce turnover rate.

 Besidesdecentralization the structure is highly

formalized and vertical in span.

 They have their board of directors and

associate companies too in organizational
structure.
ORGANIZATIONAL
CULTURE
 “The specific collection of values and norms that are
shared by people and groups in an organization and
that control the way they interact with each other and
with stakeholders outside the organization,”
 Focuson performance: Individual
performance and organizational performance.

 Focus on quality: Quality of output in all

areas.

 Efficiency:Efficient work through

technology and other tools.
UNILEVER’S
PEOPLE
 Theyare building a safety culture across entire
business.

 AtUnilever, they are committed to responsible

growth.

 Unilever as a career choice

MANAGEMENT
TASKS AT
UNILEVER
 Planning

 Executing

 Monitoring

 Staffing

 Leading

 Controlling

 Feedback
 SWOT
ANALYSIS
SWOT Analysis is usually done by
management of the company to better
understand the

 Strength
 Weakness
 Threats
 Opportunities
STRENGTH
 Unilever Pakistan Limited is the largest producer of
consumer products in Pakistan and has strong brands in
every field .
 Unilever Pakistan Limited is the only company in
Pakistan which has its own corner research department.
 It has the largest and efficient distribution network than
any its competition.
 The company is very strong financially.
 Unilever Pakistan Limited enjoys the services of highly
professional management in the area of sales,
marketing, technical and production.
WEAKNESS
 Due to tall structure it is difficult to handle the
organization easily.

 No doubt its sales are large but in the same time its
operating expenses are huge.

 As in the production unilever keeps its environment

very neat and clean, and produce high quality products
so cost of production is very high.
 Unilever Pakistan Limited go for long term strategies
for all their product categories which prove to be a
weakness with change in the circumstances and taste,
trends of people.

 Emphasizing only few products while ignoring others

which could give them potential market shares e.g.
beverages section.
OPPORTUNITIES
 As Unilever has good positioning in consumer’s mind
so it can increase their market share to launch products
in hygienic category.
 As population is increasing it may lead to create
valuable opportunity to enhance the growth of unilever.
 Innovation in unilever may create opportunity to more
penetrate in the market.
 Unilever Pakistan has opportunity to develop new
markets by identifying the needs of customers.
THREATS
 Unilever Pakistan Limited has not been able to place
any check on its smuggling shampoos into Pakistan

 Demand for antibacterial soap has been increasing

while Unilever has not yet stated his battle in the
product line.
 Imitation of product in Pakistan is another
issue.

 Demand for imported products is also getting

high which may also be threatening in near
future for Unilever Pakistan limited.
RECOMMENDATION
Unilever should pursue cost reduction strategy
which is a market development strategy