• Technology Adaptor.
• Technology Renderer.
The Business Mind
• It harnesses the potentials of new products by
creating the market space for them.
• It also organizes sufficient forces and resources
to develop, launch, and commercialize the new
product in order to maximize its market value.
• The business mind also manages the external
and internal business environment of the new
product development process itself.
Case Example 5: The Lampturn
Product Conceptualization and the Creative Mind
• Using the lampturn example, let us examine how the
entrepreneurs employed the creative mind, technical mind
and business mind in order to come up with a viable new
product. First, let us take a look at how they achieved the
creative mind’s three product levels of appeal.
• The purpose of the lamp was to create mood and
ambience, to delight and fascinate viewers and to “ serve
as a centerpiece for rooms with its theatrical display of
images.” It could be used as a night lamp, a child pacifier ,
or a decorative and conversational piece.
• The sensorial- emotional appeal of lampturn was
heightened by the use of light amidst darkness, the
highly colorful and moving shapes, and the images
and the mood- evoking scenery. Lampturn is
supposed to make people feel good.
• The aesthetic appeal of Lampturn is obvious. How
the lamp could be elevated to self- actualization
would largely depend on the meaning of the lamp
images. It would also depend on the desired state
of the self, which the lamp should produce.
Product Development and the Technical Mind
o The entrepreneurs needed to do was to fit that
existing technology according to their product
concept. This is the point where the entrepreneurs
encountered several challenges while they were
searching for the appropriate technology for their
product concept.
o For a better grasp of these technical specifications,
the following is the list that the entrepreneurs came
up with as they consult these experts.
First:
o Use of 25-watt bulbs
o Use of fan-bladed domes
o Use of BIC ballpens to support and allow the dome to rotate
smoothly
o Use of natural sanded wood
o Use of fish and butterfly design
Second:
o Use of high-impact plastic paper
o Use of strong wooden frames
Third:
o Use of size that is not more than 16
inches in height and 10 inches wide