Intro to Copywriting 4

Dr. Will Kurlinkus

Instruction Sets
Due Tonight
The Geography of Influence
 How our lived environment persuades us + how we
use it to persuade ourselves.

Where do
you write?
How do we police space/place?
Some Spaces Are Designed
to Be Confusing
Super Market Design
 Interactivity + UX
 Interactivity: The spaces for interaction
that designers create so that users may
customize and personalize their designs
transforming them into places. Gaps for
closure.
 Customization: A set of closed decisions
wherein users mistake a company’s choices
for their own)
 Personalization: An attachment to an
artifact’s history of interaction. From your
grandfather’s favorite tattered recliner to a
decade old Facebook account, personal
designs record, store, and emit nostalgias of
use.

 UX: Designs as currations of experience.

The difference between a fair and a
renaissance fair or theme park.
 Ford vs. Toyota: Andon cord + Jidoka
(automation with a human touch)
 Donald Norman: User Experience architect
 UX Interactions: Narratability
 Narratability: The appetite to
participate in and recount
meaningful stories about
designs
 Behavioral Residue: The
physical traces an interaction
leaves behind that spark others
to wonder, What’s that?
 Surprises: Re-markable things,
that is, are worthy of remark.
 Delighters + Wandering
(Easter Eggs)
 People love to share secrets—
they spread faster than other
forms of advertising through
WOM. (Secret Urbanism)
 UX Interactions: Craft

 Craft: We cherish, take care of, and

remember the things we build.
 The IKEA effect: In tasks from
assembling IKEA furniture to folding
origami, subjects esteemed things they
constructed, valuing higher than expert
creations.
 Betty Crocker
 Ability to share and care
 Slow Design
 UX Interactions: Connoisseurship

 Connoisseurship: Sharing in communal

consumption and a taste for playing
with time that require memorable
rituals and traditional knowledge as
badges of membership—
connoisseurship is often a taste for slow
time.
 Ritualizing your UX creates a focused
anticipation: Wine tasting, beer drinking,
Oreos, chocolate tasting experiment.
 Distinct knowledge set (secrets)
 Fandoms: how does fan connoisseurship
work?
Time to Discuss Final
 Take a walk: Come back with a concrete thing
you’ll be making for each member, the research
off which it is based, and a related deadline.