CHAPTER 5
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
CHAPTER 5 Letters, Memos,
and E-Mail
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
CHAPTER 5 Letters, Memos,
and E-mail
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Features of Letters, Memos,
and E-Mails
Letters
• Written to people outside the company
• Formal
Memos
• Written to people inside the company
E-mails
• Written to people inside or outside the company
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Features of Letters, Memos,
and E-Mails (Cont’d)
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Which section should look
to the future?
A. Body paragraphs
B. Introduction
C. Conclusion
D. Signature
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Which section should look
to the future?
A. Body paragraphs
B. Introduction
C. Conclusion
D. Signature
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Make a Plan and Do Research
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Organize and Draft
Your Message
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Organize and Draft
Your Message (Cont’d)
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Which of the following
statements is true?
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Which of the following
statements is true?
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Decide What Kind of Letter,
Memo, or E-mail is Needed
• Inquiries
• Responses
• Transmittal letters and memos
• Claims or complaints
• Adjustments
• Refusals
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
What is the purpose
of a transmittal letter?
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
What is the purpose
of a transmittal letter?
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Choose the Style,
Design, and Medium
• Create a tone
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Choose the Style, Design,
and Medium (Cont’d)
• Include a greeting
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Choose the Style, Design,
and Medium (Cont’d)
Formatting envelopes
Formatting memos
• Header
• Message
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Which greeting is the most
appropriate for a business letter?
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Which greeting is the most
appropriate for a business letter?
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Using E-Mail for Transcultural
Communication
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Using E-Mail for Transcultural
Communication (Cont’d)
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Why should you avoid photos
in international e-mails?
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Why should you avoid photos
in international e-mails?
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.
Microgenre: Workplace
Texting and Tweeting
Copyright © 2015, 2012, 2010 by Pearson Education, Inc. All rights reserved.