One weeks’ workshop on

“ Research Methodology & Quantitative Methods”

PIONEERS
GROUP No. 10
 GROUP MEMBERS:

Mr. M. Asim Nehal – Group Leader

Mr. Ganesh Pardhi Mr. Yogesh Patil
Mr. Chandrashekhar B Ms. Harsha Thakre
Ms. Jyoti Rangari Ms. Mayuri Sao
Ms. Nageshwari Sarade Mr. Sanjay Mahajan
Mr. C V N Sarat Kumar
 TOPIC

“Impact of Social Networking Sites

and Its Usage In Daily Life of
Research Scholars.”
 The purpose of this research study is to explore the impact of social
networking websites on Researchers’ daily life. A research questionnaire
will be designed to determine the factors of social networking websites
that have impact on research scholars. The goal of the study is to find out
to what extent and in percentage the relationship exists between the social
networking sites and its usage by the researcher scholars. The independent
variable will be Social Networking sites and the dependent variables will
be Usage by research scholars in daily life.
 INTRODUCTION AND
BACKGROUND :
 The purpose of this research is to determine how the social
networking sites affect the daily life of the research scholars. This part
will explain the background of the research, statement of the research
problem, purpose of the research, importance of research, limitations
of the research, definition of terms, and summary.
 BACKGROUND OF THE
RESEARCH
There are many social networking sites which keep the users
engaged in communication, sharing of information, forwarding
messages and online chatting with individuals and group of
peoples. The interactive nature of online environment has
expanded with social networking. Connecting with social
networks have become fashion for all age group individuals.
 OBJECTIVES :

 To evaluate the uses of social networking websites.

 To study and analyse the factors affecting the day do

day life.
 A B O U T S O C I A L N E T WO R K I N G

Social networking is the connection of friends or family together which allow you to
communicate easily. With social networking sites you can have a long chain of
friends
you can chat or share information or ideal with. According to Boyd & Ellison (2008),
“SNS can be defined as web-based services that allow individuals to construct
a public or semi-public profile within a bounded system, articulate a list of
other users with whom they share a connection, and view and traverse their
list of connections and those made by others within the system”.
As Kuppuswamy and Shankar (2010) explained that the social networks grabs
the total attention and concentration of the students and diverts it towards non
educational, unethical and inappropriate actions such as useless chatting, time
killing by random searching and not doing their jobs. Students and teenagers
mostly use social networks for time killing and sake of enjoyment but it has
been analyzed that internet use for education purpose and any appropriate task
including online tutorials, online lectures and education material downloading is
very good but use of internet for only social network is very useless perhaps
dangerous.
There are certain issues of identity, privacy, social capital, youth culture,
and education individual often add offline friends on Facebook and this blurs
the lines between work and home lives.
 HYPOTHESES
I N T H I S S T U DY O U R F O C U S W I L L B E TO E S TA B L I S H A N D
C ONC L UDE W HA T A FFE C T SOC I A L NE T WOR K I NG SI T E S HAV E
ON DAILY LIFE OF THE RESEARCH SCHOLARS.

 Hypothesis H1. “Social Networking Sites affects daily life of the

Research Scholars.”

 Hypothesis H 2 “Usage of Social Networking sites by Research

Scholars whether affecting positively on daily life.”
 Questionnaire
Please choose appropriate answer applicable to you

1 Do you use Social networking Site ? Yes No

2 How do you use social networking sites ? Mobile Internet
Do you have more friends on social
3 Yes No
networking sites as compared to real life?

Do you prefer to express your ideas and

4 Yes No
feelings on social networking sites?

Do you think social networking sites can

5 Yes No
be an effective tool for e-learning?
 Please TICK fill the information

Which Social media sites do Whatsa Faceb

1 Twitter Others
you use? pp ook

How many social networking More

2 1 2 3
sites do you use ? than 3

You use social media primarily Downlo

3 Upload ad
Chatting Blogging
for?
What kind of communities to do
Educatio School College
4 you subscribe to on social Friends Friends
Relatives
n
networking sites?
 Kindly TICK appropriate column applicable to you

SNS : Social Networking Sites

1 Min to 60 61 Min to 120 121 Min to 180 More than 180
1 How much time do you spend on social
Min Min Min Min
media sites?

Do you think social networking sites affect Strongly Neither agree Nor Strongly
2 Disagree Agree
your family time? disagree disagree agree

SNS helps you to get in touch with your Strongly Neither agree Nor Strongly
3 Disagree Agree
friends and colleagues. disagree disagree agree

SNS helps in you to improve your Strongly Neither agree Nor Strongly
4 Disagree Agree
communication skills disagree disagree agree

Strongly Neither agree Nor Strongly

5 SNS helps to motivate you. Disagree Agree
disagree disagree agree

Strongly Neither agree Nor Strongly

6 SNS consumes your quality time Disagree Agree
disagree disagree agree

Strongly Neither agree Nor Strongly

7 SNS deviates you from your focus Disagree Agree
disagree disagree agree

Strongly Neither agree Nor Strongly

8 SNS helps to keep you up to date. Disagree Agree
disagree disagree agree
In our research work we decided to
go with Quantitative and Qualitative
research methods.

We designed Questionnaires to
personally collect the data .
Research Design
Data Collection
 Data Analysis
Sample data collected : 69
Yes : 64 No : 5

User of SNS among Research Scholars

No
7%

Yes
93%
Usage of SNS By Research Scholars

Whatsapp Facebook Twitter All TOTAL

Sites
Usage 44 27 23 7 101

Usage
120

100

80

60 Usage

40

20

0
Whatsapp Facebook Twitter All TOTAL
QuestionsGroup 10
PIONEERS Likart 1 2 3 4 5 6 7 8
Data testing.xlsx ----> TOTAL
Respondents
1 2 4 5 5 5 4 4 5 34
2 1 1 5 1 4 2 2 4 20
3 1 4 4 2 2 2 5 1 21
4 0 0 0 0 0 0 0 0 0
5 2 1 5 4 5 3 5 5 30
14 2 1 5 3 3 3 3 3 23
15 1 1 4 3 3 2 2 4 20
16 1 1 4 3 4 2 1 4 20
40 1 1 1 5 5 1 1 5 20
41 3 1 5 5 5 4 2 5 30
42 5 4 5 5 5 4 3 5 36
43 3 1 5 5 5 2 2 5 28
44 1 5 5 5 5 4 1 5 31
45 2 3 5 5 5 4 1 5 30
46 3 4 5 5 5 2 2 5 31
47 4 5 5 5 5 4 2 5 35
48 3 3 4 4 5 3 4 5 31
49 2 4 3 4 5 5 5 4 32
50 3 3 3 5 5 5 5 4 33

TOTAL 99 129 204 196 200 159 147 223 1357

Minimum Marks 50 50 50 50 50 50 50 50
Maximum Marks 250 250 250 250 250 250 250 250

Range Diff 200 200 200 200 200 200 200 200

Mean 1.98 2.58 4.08 3.92 4 3.18 2.94 4.46

Median 2 3 4 4 4 3 3 4
Mode 2 3 4 4 4 4 4 5
 20
18
Hypothesis is proved ( 52 is greater than 34.8)
16 Null Hypothesis is rejected.
14
Conclusion : Maximum Time spent by
Axis Title

12
10
8 Series1 Researchers on SNS is between 61 to 120 Min.
6 Series2
4
2
0
1 Min to 61 Min 121 Min 180 Min More
60 Min to 120 to 180 to 240 than 240
Min Min min min

1 Min to 60 61 Min to 121 Min to 180 Min to More than

Question
Min 120 Min 180 Min 240 min 240 min

How much time do you spend on social

17 18 9 3 5 52
media sites? Fo

Fe 10.4 10.4 10.4 10.4 10.4

Fo-Fe 6.6 7.6 -1.4 -7.4 -5.4

A - Sq 43.56 57.76 1.96 54.76 29.16 Df

A/Fe 4.188462 5.553846 0.188462 5.265385 2.803846 18.00 34.8

Hypothesis H1. “Social Networking Sites affects daily life of the Research
Scholars.”

YES

Hypothesis H 2 “Usage of Social Networking sites by Research Scholars

whether affecting positively on daily life.”
Bibliography

Walsham, 2010
Davenport, 2011a ; 2012b;
Harrison, 2013
Jacobs and Bendoly, 2013
Helo, Anussornnitisarn & Phusavat, 2013
Scott & Vessey, 2013; Helo et al., 2014;
Maditinos, Chatzoudes & Tsairidis, 2014
Dillard and Yuthas 2014.
Jacoby, Jacob, and Michael S. Matell, “Three-Point
Likert Scales Are Good Enough,” Journal of
Marketing Research, Vol. 8, No. 4, 1971, pp. 495-
500.
THANK YOU