ON
Industrial Advertising And Power Of Internet
Marketing
Submitted to
Dr. V.N.Sambrani
By
Basirahmmed.S.Halkarni
KIMS, KUD, Dharwad
Outline
Motivation
Introduction
Industrial advertising and promotions
Power of internet marketing communications
Conclusion
References
Motivation
Role of advertising in business marketing
Efficient reminding
.
Telemarketing
B2B
B2C
C2C
Collaborative commerce(e-commerce)
Intra-organizational commerce.
Mobile commerce.
Location based commerce.
E-government.
Government to citizens.
Government to Government.
Government to Business.
Changing business environment
1. Email
2. FAQ
3. Online service
4. Tracking services
5. web based call centres
6. Virtual assistant
Features of internet in e-commerce
world wide web has done great deal to promote the use of
internet .
www is the most popular internet navigation tool for finding
and gathering information in multimedia format.
its 3 elements
1. HTML(hyper text mark-up language) : for creating
formatting documents
2. URL (uniform resource locator):for finding documents
3. HTTP( hyper text transfer protocol):for transforming
documents among different computers
Intranet
Intranet is a private network that uses internet
software TCP/IP protocol with an organization
network (LAN).
It interconnects various servers, clients, database
programs like ERP .
it provides following functions to the organization
1. As an interactive communication media and
provides chatting ,audio , video conferring
services.
2. It provides corporate /department or individual
web pages.
3. It provides a channel for accessing the web based database.
4.Keyword based information searching and mining .
5.It is a perfect conduit for computer based telephony.
Applications information management and Marketing
strategic decision support Promotional presentation
enterprise resource management customer support
financial data reporting market survey
time and leave system