Content:

 Industry overview
 Mission statement
 Business profile
 Top competitors of NTM (ltd)
 Internal constraints
 External constraints
 External factors revaluation
 Potor’s five factors
 Financial analysis
 Matching Key Factors To Formulate Alternative Strategies
 Recommendations
 Industry Overview:
 Established in 1951.
 Largest vertically integrated textile company
 Production facilities
 Modern textile dyeing and processing units
 Growth trend
 Mission Statement:

Provide quality products

Explore new markets
Achieve optimum prices of a product
 Business Profile:
1. Location
2. Board of directors
3. Product
4. Financial facts
5. Branch network
6. Competitiveness
7. Market share
Top Competitors of Nishat Textile
Mills LTD:
 Internal Constraints:

Location of manufacturing
Lack of skilled labor force
Problem in buying raw material
Financial problems
Management practice
 Internal Factors Evaluation:

Strengths:
 Strong Security System
 Latest mechanized machinery
 Tremendous market positioning
 Highly Motivated Workforce
 Competitive advantage ,Own
power generation plant
 Strong financial position
 Professional management
 Weaknesses:

 High cost of production

 Centralized decision making
 Small international market share
 Less promotional activities
 Lack of benefits and rewards for the employees
 Non availability of 100 % polyester processing
 External Constraints:
 Political Intervention
 Aggressive Development by Competitors
 Decreasing Market Share
 Rapid Product Substitution
 New Players entry
 Highly Regulated Environment
 External Factors Revaluation:

Opportunities:

 Advanced technology
 New market segments
 Existing production capacity
 Lifestyle attitudes
 Population growth rate
 External relations
 New styles and demands
THREATS:
 Political instability
 Change of government policies
 Economic downturn
 Emerging competition
 Increased taxes
 Intense price competition
Portor’s Five FACTORS:

Barriers to
entry

Bargaining
Threat of Industry
power of
substitutes competition
customer

Bargaining
power of
suppliers
Financial Highlights

2018 2017 2016 2015 2014 2013

(Rupees in Thousands)

Profit & Loss

53,729,1 49,247,6 47,999, 51,200, 54,444,0 52,426,

Net Sales
24 57 179 223 91 030

5,550,44 5,379,83 6,239,3 6,046,7 7,863,77 9,044,4

Gross profit
6 8 91 84 4 85

4,957,12 5,020,34 5,725,0 4,389,9 5,975,55 6,356,8

Profit before tax
7 2 38 25 2 54

4,097,12 4,262,34 4,923,0 3,911,9 5,512,55 5,846,8

Profit after tax
7 2 38 25 2 54
 Matching Key Factors To Formulate
Alternative Strategies:

Internal +external =resultant strategies

 Larger Area of production unit + International Market
Focused .
 43% growth in advances in 2015 + Production and
Exports business .
 Lack of technology + Exit of competitors.
 Huge Investment + New marketing strategies for new
products.
 Employee benefits + One man show in branches.
Recommendations
And
Suggestions
 Recommendations:

 Bonus should given to Head office staf

 Medical facilities
 Training course
 Transportation facility
 Should paid extra
 New young talent should be introduce
 Conclusion:

Nishat Mills limited is one of the largest composite

units in Pakistan . Nishat Mills is having centralized
system for the betterment of the system they have to
decentralize it because the group has got very good
management workforce.