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This document provides a SWOT analysis of ecotourism in Himachal Pradesh, India. It identifies strengths such as diverse climate and seasons, natural beauty, and infrastructure. Weaknesses include inadequate transportation and marketing. Opportunities exist in developing new activities and unexplored areas. Threats include overcrowding and environmental damage from unchecked growth. The analysis aims to improve ecotourism management and promote sustainable development of the industry in Himachal Pradesh.
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It is a swot analysis of ecotourism in Himachal Pradesh, India.
This document provides a SWOT analysis of ecotourism in Himachal Pradesh, India. It identifies strengths such as diverse climate and seasons, natural beauty, and infrastructure. Weaknesses include inadequate transportation and marketing. Opportunities exist in developing new activities and unexplored areas. Threats include overcrowding and environmental damage from unchecked growth. The analysis aims to improve ecotourism management and promote sustainable development of the industry in Himachal Pradesh.
This document provides a SWOT analysis of ecotourism in Himachal Pradesh, India. It identifies strengths such as diverse climate and seasons, natural beauty, and infrastructure. Weaknesses include inadequate transportation and marketing. Opportunities exist in developing new activities and unexplored areas. Threats include overcrowding and environmental damage from unchecked growth. The analysis aims to improve ecotourism management and promote sustainable development of the industry in Himachal Pradesh.
SOHTA, RISHAV SOOD OF BTTM 4TH SEMESTER Tourism – An Introduction Tourism revolves around novelty-seeking, and modern technology has made it talismanic for the tourist to seek out white virginity of the polar regions, to fly into space, and to discover the exoticism of the ‘other’. Tourism results in expansion of the mind and adventure of the soul; it promotes peace and amity in this strife torn world; it is an exercise in deontology to conserve the resources; an environmental pilgrimage; and can also work for the benefit of the poor and the destitute. Tourism today offers a strange world of experiences that needs to be studied thoroughly.
“… Tourism is a basic and most desirable human activity deserving the
praise and encouragement of all people and all Government.” Contribution of Tourism to World Economy Tourism's contribution to the world economy is second only to that of oil and is set to better it in another few years. It is therefore a small wonder that many countries in the world are concentrating on the tourism sector to boost up their economies. It was after the second world war that tourism emerged as an industry pushed along by rapid advancements made in the field of communications and transport. This makes tourism the fastest growing industry worldwide. This "smoke-less" industry acts as a catalyst for socio-economic development and also encourages mutual understanding by bringing into its fold a large variety of activities and individuals which include trades, businesses, shopping, lodging, catering, transport arts and crafts, religion etc. The tremendous positive impact created by this widely accepted and flourishing industry has stimulated various nations to channelize their efforts in developing their tourism industry and gear up to meet the ever escalating demand. What is Ecotourism? Ecotourism is a form of tourism involving visiting fragile, pristine, and relatively undisturbed natural areas, intended as a low-impact and often small scale alternative to standard commercial mass tourism. Characteristics of Ecotourism Some of the key features of ecotourism include; Minimizes impact- Ecotourism is centred on low impact behaviour towards both the environment and the culture of the local community. The ecotourism activities should have minimal to no degradation on the part of the environment or the culture of the locals.
Local participation in decision making- The local
communities are consulted and involved in decisions regarding any projects and development plans Environmental awareness- Ecotourism has an educational concept in which both the visitor and the local community is enlightened on positive environmental activities so as to instil the preferred environmental friendly values in participants. This also enhances the general environmental awareness of the participants. Provides direct finance for conservation efforts- Ecotourism is a source of funding for activities geared towards conservation of the natural ecology. Contributions of Eco-tourism Industry Economic development Infrastructure development ƒ Employment generation ƒ Community development ƒ Restoration of culture ƒ Environmental preservation ƒ Promotion of harmony and understanding Ecotourism in Himachal Pradesh Himachal Pradesh is a land which is bestowed with natural grandeur at its best - picturesque locations, snow capped mountains, lush green valleys, a cool climate and hospitable people. It is indeed the very lap of nature. It is therefore a fact that Himachal Pradesh has immense eco- tourism potential; a potential that it must leverage and sustain. Eco-tourism has its benefits which Himachal Pradesh must cash on without getting affected by its shortcomings. To leverage on this eco-tourism potential, it is necessary for Himachal not only to sell itself but also analyse the needs, the perceptions, the preferences, the satisfaction of the customers that it can provide. SWOT Analysis of Eco-tourism in Himachal Pradesh SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. Past studies on the eco-tourism industry in India have focused mainly on how to sell the tourism product. But it is more important to view it from the tourist’s point of view. This study will help to understand their perceptions and needs and thus aims to- 1) Exploit the full potential of ecotourism in Himachal. 2) Improve the image of “Himachal”. 3) Increase tourist arrivals. 4) Combat the competition by newly developing eco- tourist destinations. 5) Attract tourists best suited for Himachal conditions. Strengths of Himachal Ecotourism Industry One of the rare places in the world offering five distinct seasons, thus having potential to attract tourist inflow round the year. Political and Social stability. Recognized as a peaceful and hospitable State. Salubrious climate. Pollution free environment. Offers a rare conglomerate of eco-tourism, pilgrimage, adventure, culture, heritage, leisure, wilderness etc. Fairly good infrastructure. High literacy. Rich history and heritage that has something to offer to all. Its Buddhist monasteries, which are of thousand years of old, ancient temples, churches and cemeteries. Special package of incentives for setting up of tourism units Strong political will to promote tourism Weaknesses of Himachal Ecotourism Industry Inadequacy of transport facilities Funds constraining the development of regions. Inadequacy of information channels. Overcrowding of popular tourist centres. Some places are inaccessible, especially in winter. Inadequacy of marketing. Lack of adequate infrastructural support. Very little budget. Problem of conversion of forest land. Problem of land acquisition. Opportunities Strong potential for activity based ecotourism such as white water rafting, Para-gliding, trekking, mountaineering, water sports, mountain biking, Car Rallies etc. A strong base for ecotourism to attract persons from all walks of society and religious beliefs To develop an ideal destination for nature lovers by promoting eco-tourism Create synergy between eco-tourism and sustainable tourism. Development of wetlands of the State to attract nature lovers especially bird watchers. Ecotourism can be used to promote the State as an open university and learning centre in mythology, anthropology and ornithology etc. Position eco-tourism destinations as ideal for the film industry. Himachal has something to offer to persons of all ages, groups, beliefs and interests. There is unlimited scope for development of varied eco-tourist packages. Himachal can become one of the leading eco-tourism destinations in the world. Promote wilderness tourism for lovers and seekers of nature, peace and quiet by encouraging a responsible way of travel Create new eco-tourism destinations in yet unexplored but beautiful areas. This would also ease the burden on established tourist destinations. Threats Tremendous strain leading to collapse, at times, of civic amenities at leading tourist destinations during the season. Haphazard growth & construction threatening the environment, especially at the upcoming eco- tourist destinations. An alarming growth of concrete structures creating a disharmony with the local environment and detrimental to eco-tourism growth. Unscrupulous commercialization of eco-tourism could erode the social and cultural values of the locals. Aggressive competition amongst the leading eco- tourists States and a strong promotion of eco- tourism by other States Lack of coordinated strategy by the different Government Departments w.r.t ecotourism. A large increase in volume and limited increase in value in audience for eco-tourism. Poor garbage/ waste disposal posing threat to the environment at potential ecotourism destinations. What can be done to promote eco- tourism? Himachal must be able to provide hotels to cater to all segments of the society. It must market its camping facilities more and ensure that they are safe to use. Packaged eco-tours also have to be marketed. It must open avenues for business opportunities, could be eco-tourism related itself, and cash on its vast environmental backdrop. Railways must be given a boost so that long distance travel becomes easy. Low cost airlines and helicopter services also can be used to reach the inaccessible regions depending on the climatic conditions. Newer sources of communication like the internet must be used effectively to influence and advertise ecotourists. Family entertainment facilities must be developed at ecotourism destinations. Schools can also be targeted for such eco-excursions. Create new planned eco-tourist destinations spots from the unexplored regions, which must be opened up at least in the peak months. Entertainment facilities must be provided in order to ensure a longer stay by the tourists. They must have a unique thing to take back with them. Basic infrastructural facilities have to be developed further. Roads need to be improved. Parking space must be provided in upcoming ecotourist destinations. Basic necessities must be provided. Water availability has to be catered to. A diverse range of culinary must be provided to cater to the wants of tourists from various places across India and the globe. Information must be available to tourists at all ecotourism places Exploitation of tourists by locals must be minimized at ecotourism destinations. Local culture and handicrafts must be promoted. Private participation in developing tourism must be given a boost. Orchards and forests may be promoted as ecotourist picnic spots. Himachal emporiums across India must be able to act as agents for promoting Himachal ecotourism. Celebrity endorsements could help to market ecotourism in Himachal Pradesh. More advertising in media, magazines, etc are needed. Cleanliness and environmental sustainability must be taken care of. Keeping all the stakeholders in mind, a sustainable strategy is needed. Bibliography Akhtar, Javaid; "Tourism Management in India", Ashish Publishing House, New Delhi, 1990. Bennett, Peter D.; "Marketing", McGraw Hill Book Co., New York, 1988. Bhatia, A. K.; "Tourism Development - Principles and Practices", Sterling Publishers Pvt. Ltd., New Delhi, 1983. Burkart, A. J. and S. Medlik; "Marketing Management", 11th ed., Prientice-Hall of India Pvt. Ltd., New Delhi, 2004. Kotler, Philip, Donald Haider and Irving Rein; Advertising: Theory and Practice", Prientice Hall. New Jersey, 1986, Shankar Ravi (ed.); "Services Marketing- The Indian Experience", Manas Publications. Delhi, 1993., Shimp, A. Terence and M Delozier; "Fundamentals of Marketing", 10th ed., McGraw Hill Book Co., Singapore, 1994. References Himachal Tourism 2005 Policy https://www.enotes.com/homework-help/what-key-features- ecotourism-198797 Marion Wheeler; ‘Tourism Marketing Ethics: An Introduction’ N.K.Piplani; ‘Strategies for Marketing Rural Tourism in India’ Priscilla Bloomquist, John Sem; ‘Rural Economic Development Through Tourism’; 1994 Reema Sisodia; ‘Himachal Pradesh Announces New Tourism Policy’ Dr. Rakesh Kapoor; ‘Measures To Promote Tourism In Himachal’ Economic Times, New Delhi, 22.2.2005: ‘Tourists have to pay cess to visit HP’s hot spots!’ Thank you.