FEW COMPONENTS OF

BUSINESS
COMMUNICATION
BODY LANGUAGE
 INTRODUCTION
Body language is a type of nonverbal communication in which physical behaviors, as opposed
to words, are used to express or convey information. Such behavior includes facial
expressions, body posture, gestures, eye movement, touch and the use of space.
Though language plays an important role in verbal communication, body language and a well-
modulated voice go a long way in enabling effective communication.
The right use of body language enables one to excel in
marketing and selling. One should avoid negative gestures
such as biting one's nails, patting one's hair, rubbing hands,
hunching one's shoulders, and crossing one's arms across the
chest.
BODY LANGUAGE : THE GESTURES, POSES, MOVEMENTS,
AND EXPRESSIONS THAT A PERSON USES TO
COMMUNICATE.

7% VERBAL (Conveyed through words)

38% VOCAL (intonation, pitch, pauses, etc.)
55% NON VERBAL (body language)
KEY ASPECTS OF
BODY LANGUAGE
 Eye Contact : It is one of the first levels of
connection that you share with another person. It
happens before you even say a word. It is the key
for expressing attentiveness, confidence, and
sincerity.

Facial Expressions : No matter what you say, you will loose

credibility if your face tells another story.

 Voice : Voice is an important aspect of body

language that most people overlook. It is your
responsibility to convey exactly what you mean.
Posture : Your posture says a lot of who you are
and whether you should be taken seriously.
Always stand tall ( shoulders back and spine erect) to
communicate confidence and
professionalism.

Gestures : It is that form of non verbal communication

in which visible bodily actions communicate particular
messages. It includes movement of hands, face and
parts of body.
Physical Appearance : It
includes clothing, ornaments,
hairstyle, cosmetics, etc. that a
person puts together before
appearing in public. The
totality of physical appearance
provides visual signals to a
person’s interest, personality,
style, attitude, social standing
and so on.
EYE CONTACT
 WHAT IS EYE CONTACT ?
 Eyecontact occurs when two people look at each other's eyes at the same
time.
 Eye contact is a form of nonverbal communication and is thought to have a
large influence on social behavior.
 IMPORTANCE OF EYE CONTACT IN
PUBLIC SPEAKING
 Invisible connection between
presenter & audience.

 Better chance of involving

people in presentation.
 FEATURES OF EYE CONTACT
The Good:
 Maintaining eye contact signals genuineness & adds credibility.
 Eye contact can indicate lots of emotions ranging from interest, attention &
involvement.
 Eye contact helps in getting the desired response or feedback.

The Bad:
 Avoiding Eye contact shows guilt.
 If a person is negatively looking into another person’s eye, then it creates a
problem in the communication.
 Eye contact is considered as a kind of dis-behaviour in some societies of the
world.
 STEPS TO IMPROVE EYE CONTACT

 Focus & connect with your audience.

 Practice in the front of the mirror.
 Talking to group
 Talking to an individual
 Make use of your body language - nod, smile, gesture…
STANDARD ENGLISH
WHAT IS STANDARD ENGLISH?
 The variety of the English language which is normally employed in writing and
normally spoken by ‘educated’ speakers of the language.

 The term Standard English refers to grammar and vocabulary (dialect) but not to
pronunciation (accent).

 It is normally used in writing, for teaching in schools and universities, and heard
on radio and television.
STANDARD ENGLISH: WHAT IT ISN’T
 It is not a language: it is only one variety of a given English.
 It is not an accent: in Britain it is spoken by 12–15% of the population, of whom
9–12% speak it with a regional accent.
 It is not a style: it can be spoken in formal, neutral and informal styles,
respectively.
 DIFFERENCES IN STANDARDS

The most noticeable difference between American and British English is vocabulary. There
are hundreds of everyday words that are different. For example, Britishers call the front of a
car the bonnet, while Americans call it the hood.
Americans go on vacation, while Britishers go on holidays.

In American English, collective nouns are singular. For example, staff refers to a group of e
mployees; band refers to a group of musicians; team refers to a group of athletes. Americans
would say, “The band is good.”

There are far more examples than we can talk about here. Fortunately, most Americans and
Britishers can usually guess the meaning through the context of a sentence.
Thank You!
 Credits:
Urvashi Garg
Satyam Kumar
Kanika Arora
Nishit Chauhan