JUICYMASTII………

JUICY MASTII
As we all know juices are the beverages that are
important and healthy for each and every group of
people as they make our digestive systemwork
better, add life to our skin, give instant energy and
also keep our body hydrated. We came up with this
idea to provide fresh juices because of people who
are used to packaged juices as these juices are
having harmful impact on health due to flavoring
and coloring agents and also for people with
diabetes, so we are hereby providing fresh juices as
JUICYMASTII . Initially we are coming up with one
store in ujjain city and getting hope to come up with
more establishments.
1. BUSINESS DESCRIPTION
2. BUSINESS STRATEGY
3. FINANCIAL PLAN
4. MARKETING PLAN
5. CONTROL PLAN
ORGANIZATIONAL PLANS , NAME, ADDRESS and PRODUCT OFFERINGS
 Our business name is JUICYMASTII and we have different
varieties in juices drinks as well and our JUICYMASTII is
located at KSHIRSAGAR , UJJAIN.

 WHY JUICYMASTII ?
Juicymastii is especially for the children and diabetic
people because it is a sugar free and diet juice.
Juicymastii is also providing the totally fresh juices.
People are very much conscious about their health and
mostly people are like the fresh food rather than the Soda,
Carbonated drinks. It will be also favorable for children and
health conscious people. And apart from this for each
andevery group pf people.
 This business will produce & provide consumer
product and organize medium size business.
Initially we will cover one part of the ujjain city at
khirsagar.

 As a medium size business, we start our business

with some necessary equipments in 250sq ft. shop
having 8 tables, 4 chairs, 8 fans, and 3 air
conditioners.
 FORM OF OWNERSHIP
The form of the business is “partnership” business
and all the partners are responsible for the
business. The partners are jointly and severally
liable for all debts of the firm. There are 3 partners
and head of depatments:
1. Chandni Devnani : Marketing head
2. Riya Bhandari : Planning and Financing
head
3. Chanchal Khatri : production head
 PERSONNEL
For our new establishment, we will prefer skillful
and capable employees who are also experience
personnel in their own sector. We will try to
maintain quality full employees, than quantity.
Following employees:
-2 persons as juice makers
-2 persons as gola makers
-2 persons as delievery boys
-2 persons as waiters
 Our management style reflects the participation
of the owners; we are not very hierarchical, and
encourage all employees to learn as much as
possible about all aspects of the business. We
believes on teamwork. The main goal will be of our
management team, to manage the organization
effectively and efficiently to continue the business
enterprise. The Management Team includes those
peoples who have the real power in making the
impossible in possible. All the members are
practically experienced in practical field.
 FRESH JUICES
We are going to make fresh juices 3 flavors in juices
available throughout the year - Orange, pineapple and
mosambi.

 SEASONAL JUICES
In seasonal juices we initially introduced Mango, orange,
grapes and watermelon.

 ICE LOLLIES
In summers , we introduced baraf ka golas providing
different flavours.
Our specialty, we produce juice for the
children and health conscious people,
because we reduce the fat level on 0.5%
and add extra vitamins and add some sugar
that are best for diabetic people.
 100% pure juice
 Pure Sugar free
 Diet
 Mixed flavor juices
 Home delievery channel
 This types of product continuing in the
market on the basis of their features,
reasonable price, standard maintain and
also quality. We are also prepare and
determine that our product will be quality
full and reasonable price that`s why we are
optimist about our product that will be
continue a certain time.
 Whole of the manufacturing maintain by our
employees and all the raw materials will be
purchased from our nearby villages and and
we produced our product in our shop`s kitchen.
 Using mineral water only.
 Removing the bitterness of orange and
mosambi juices for home delievery we add
lewainbayer resin to it and then wrap it tightly
nd refrigerate it.
PLANNING
 VISION
 By the end of 2 years
establishing branches of
JUICMASTII in major cities
of Madhya Pradesh,
providing for all the needs
always with the assurance
of outstanding quality.
MISSION
 Establish JUICYMASTII as
the Local leading source of
healthy energy in the form
of freshly juices with an
uncompromising
commitment to making a
difference through our
values.
 OBJECTIVES
-Become as the Best New Juice Shop in Ujjain
-Improving the customer satisfaction through the
good quality of products
- Turn in profits from the first year of operations.
- The creation of unique, innovative and healthy
products that will differentiate JUICYMASTII from
any branded packaged juices or local juice centres.
- To provide good employement opportunities to small
local juice centres.
 1.Employee training to insure the best juices preparation
techniques.
 2.Customer satisfaction with high quality juices and services
 3.Excellent Customer Service. Quick delivery and each
customer will be treated as would an honored guest in our
homes
 4. Competent management staff whose makes the juices
and shakes fresh and good quality
 5.Marketing strategies aimed to build a solid base of loyal
customers
 6.Fresh juice daily will give customers a unique experience as
well as excellent product.
 7. Maintain good relationships with reliable supplier
CAPITAL REQUIREMENT
 CAPITAL REQUIRED (initial cost) AMT IN Rs.

Electronics ( fans , light fitting , gadgets and air 1,00,000

conditioners )
Furniture (constructed) 4,00,000
Staff salary ( 8 persons *4000p.m.) 3,84,000

Miscellaneous expenses( electricity , telephone 96,000

charges etc.)
Raw material ( fruits, adding agents, flavours, etc) 5,00,000
 ANNUAL REVENUE AMT. IN Rs.
IN SUMMERS, ( 6 months )
50 glasses at shop @ Rs 25 each per day =2,25,000
50 glasses home delievered@ Rs 30 each per day =2,70,000
70 barf gollas @ Rs 25 each per day =3,15,000
20 glasses of lassi @ Rs 25 each per day =72,000 =8,82,000
IN RAINY SEASON ( 3 months )
30 glasses at shop @ Rs 25 each per day = 67,500
40 glasses home delievered @ Rs 30 each per day =1,08,000
40 barf gollas @ Rs 25 each per day =90,000 =2,65,500
IN WINTERS, ( 3 months )
20 glasses at shop @ Rs 25 each per day =45,000
30 glasses home delievered @ Rs 30 each per day =81,000 =1,26,000

Parties , Functions , Get Togethers, ETC. =3,00,000

TOTAL REVENUE 15,73,500
EXPECTED ANNUAL REVENUE = Rs 15,73,500
Less: EXPECTED ANNUAL COST = RS 10,80,000
EXPECTED NET PROFIT = Rs 4,93,500

SHARE OF EACH PARTNER : Rs 13,000 p.m

TOTAL 3 PARTNERS : Rs 13,000* 3 : Rs 39,000 p.m.
ANNUAL EARNING OF ALL PARTNERS = Rs 1,56,000

“EXCESS PROFIT CONTRIBUTED TO CHARITY “

 SOURCE ( CONTRIBUTED BY AMT IN Rs.
PARTNERS)

Riya Bhandari Provide Land And Building

Chanchal Khatri 3,00,000

Chandni Devnani 3,00,000

SELLING AND PRICING STRATEGY
 -Quality leadership
 -Long relationships with customers
 -Communication objectives
 -Strategy marketing objective
-To build unique distribution system that provides ubiquity at
low cost.
-To build high speed, efficient and vertical integrated
manufacturing capabilities to gain low cost advantage.
-To reduce energy consumption during production
-To increase advertisement activities.
-To make innovation in product so that it become more
portable and in convenience oriented form.
-To improve product quality as ever provide.
PRODUCT NAME COST PER UNIT PROFIT PER PRICE PER UNIT
UNIIT

Fresh juices 13 12 25

Seasonal juices 14 11 25

Ice lollies 8 7 15

Ice lollies with rabdi 13 12 25

Duodh , Lassi , chach 10 10 20

JUICYMASTII use different sources to communicate their
target marketing. JUICYMASTII use those sources on
that the more customer attract like Local Cable,
Newspapers, Billboard and when they lunch any scheme
in juices they use pamphlets to aware their customer.
JUICYMASTII uses the channel to attract the customer
and give fully information about juices through these
Electronic media. As our target consumers are Old,
Children and all health conscious people, for this reason
we promote our product by giving advertise in television,
radio. We also use vehicle writing method and posturing
for our product advertisement.
RISK ASSESSMENT AND CONTROLLING
EVALUATION OF WEAKNESSES/ THREATS
Our main weakness is our medium size of business
having very small capital and also existence of
market players in soft drinks and packaged juices.

We can improve or eliminate risk by:

- competing in innovative way
- standardized product quality
- set up cost in right manner
 We believe in best quality. In producing our product
we maintain quality as well as quantity. For
controlling the products quality, we will be using
best quality of fruits . We also standardize our
product by removing bitterness of juices. Our whole
production process is based on systematic process.
We produce our product which has no harmful
chemical. That`s why these products have no side
effect and every one in every age can use our entire
product frequently.
BY,
- Riya Bhandari
- Chanchal Khatri
- Chandni Devnani