Ads Penalties for False/Deceptive

 Cease and desist orders

 Civil penalties, consumer redress and other monetary

remedies

 Corrective advertising, disclosures and other

informational remedies
Fake ‘’Limited’’ Offers
 Falsely stating that a product will only be available for
a very limited time, or that it will only be available on
particular forms for a very limited time in order to
deprive consumer of the ability to make on informed
choice.
How do we determine if
advertising is misleading?
 The characteristics of the goods or services;
 The price;
 The condition governing the supply of the goods or the
provision of services;
 The nature qualities and rights of the advertiser.
How would misleading advertising
be controlled?
 The member states will ensure that those persons or
organisation with a legitimate interest may;
 Bring a court action against misleading advertising ;
 Bring the advertising before a competent
administrative body to rule on the complaints or to
institute the appropriate legal proceedings.