7 WEEK UPDATE 07/20/2018

AGENDA
1. Catch up
2. Insights/Results
 Facebook
 Instagram
 Twitter

3. Organization Tools
4. Q & A
REACH VS. IMPRESSIONS?
Reach is the total number of people who see your content.
Impressions are the number of times your content is displayed, no matter if it was
clicked or not.
However, an impression means that content was delivered to someone's feed.
INSTAGRAM COMPANY1 OVERVIEW
Follower increase +74 total PROFILE VISITS:
2,400  2,440  2,457  2,474 Since May 29 – June 4th = +10

Susanne Starts:
Since June 7 – 13 = +19
Since June 13 – 19 = +116
Since June 18 – 24 = +148
Since June 30 – July 6 = - 5
Since July 5 – Jul 11 = +15

7 WEEK TOTAL: APPROX + 300 PROFILE VISITS

INSTAGRAM COMPANY1
REACH
May 29 – Jun 4: +85

Susanne Starts:
Since June 7 – 13: +105
Since June 13 – 19: +269
Since June 18 – 24 = +29
Since June 30 – July 6 = +287
Since July 5 – Jul 11 = -298

7 WEEK TOTAL = APPROX +400 REACH

INSTAGRAM COMPANY1
IMPRESSIONS
May 29– June 4: +1,320

Susanne Starts:
Since June 7 – 13: +1,176
Since June 13 – 19: +3,153
Since June 18 – 24 = +2,301
Since June 30 – July 6 = +497
Since July 5 – Jul 11 = -328

7 WEEK TOTAL = APPROX + 6,700

ACTIVE TIMES
Later times such as 4/5pm – very active

8pm active
FACEBOOK INSIGHTS
FACEBOOK COMPANY1 – JUNE 4 TH – 10TH
FACEBOOK COMPANY1 – JUNE 4 TH ENGAGEMENTS
UP
JUNE 19TH – 25TH
FACEBOOK COMPANY1 - ENGAGEMENTS ARE UP
14%!

More page followers as well!

JULY11 TH–
JULY 17TH
LAST 28 DAYS
FANS
REACHED
WHO VIEWS IT
CONTINUE TO BOOST ENGAGEMENT
Facebook & Instagram
1. Continue to post twice a day
(sometimes 3 times if enough content)
2. Be consistent with timing
3:00pm/5:00pm/8:00pm
3. Continue to create stories on
Instagram (1 a day for each place –
include shout outs)
EVERNOTE & GMAIL
EVERNOTE:
Will record posts
Use tags to filter
Can share with Teresa

GMAIL:
Folders for organizing pictures
Google Photos
WEEKLY MEETINGS
-Anticipate weekly flavors, promotions, activities, etc.
-Seasonal flavors start on Monday
-New macarons every month
-Prep list on backboard
-Talk to Head Bakers

-Consistent photos
- 5 each store

-Developing Processes with Owner

- Understanding new products
- Training staff how to take photos
-Store meeting  Friday are good days at both locations