Estrategias de Ventas en

el mercado de Bebidas
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Introduccion
 Sale Strategies

What Is Sales Strategy?

• A sales strategy is a company's plan to build its brand to
generate sales and increase revenues. Businesses in
today's digital environment have many avenues available
for marketing and sales strategies.
Understanding the Target Market
• A fundamental sales strategy for any business is to target
potential buyers, based on demographic research. Not
everyone in the public is a buyer for your product or
service.
Effective strategies to help close your
sales faster
1. Identify the decision maker.

2. Be real.

3. Create a sense of urgency.

4. Overcome objections.

5. Know your competition.

6. Watch what you say!

 Sales strategies vs Marketing
strategies
To maximize your business bottom line, both marketing strategies and
sales strategies need to be implemented correctly.
• strategic sales close the deals to provide
• Strategic marketing provides the prospects and
revenue to keep your business operating in
leads.
the black.
• Without successful marketing, clients may not
• Sales strategies include measures used to
hear about your business.
gain customer orders.
• Marketing people are often motivated by creative
• without sales, you may not procure
problem solving and communicating effectively.
necessary revenue from these people.
These people are driven to discover where your
• Sales strategies tend to be more individual-
target demographic spends their time and how to
oriented.
most effectively get your name out there.
• Sales can include one-on-one meetings
whether in person or on the phone.
• They can also include group interactions
• the salesperson is looking to obtain
agreement, hence funds.
• Procuring the client, closing the deal and
watching the bottom line grow motivate
salespeople. They tend to be quite action-
oriented
Examples of activities:

Common sales strategies include conducting sales meetings and calls, creating
and submitting proposals or estimates, hosting sales lunches or dinners,
overcoming objections and clearly outlaying the product or service benefits to
the customer.

Strategic marketing activities include building branding awareness. Aside from

traditional means of advertising, it can include creating website content, writing
and distributing press releases, providing overall public relations, networking,
creating meet-and-greets, exhibiting products at trade shows and creating
marketing materials.
 DOS EQUIS Case
• Sales more than doubled between 2006 and 2011
• While all beer sales fell –4%, DOS EQUIS grew 22%

• 34.8% growth since 2007.

Caso 2

#Clydesdales
#BestBuds
#FriendsAreWaiting
#WheneverYouNeedUs
#We´llStandByYou
 Caso 3

It kept the same price for 70 years.

Offer a service for free then start charging when they've got
loyal customers.
1886-1959

It was interested on how they customers felt and liked, and

they created their product towards that.

Candler gave 10% of his products from 1887 and 1920.

Conclusion