Descriptive Analysis

• 204 respondents.
• 125 males and 79 females responded to this
questionnaire.
• Major focus was upon perception of indoor wall
materials used in shops.
• This questionnaires focuses upon the impact of color
or other building materials used for indoor walls on
customers and their perception.
Count of Gender
Total

79
Female
Male
(blank)
125
 Is the experience of warmth
different when seeing compared
160
to feeling a material?
140

120
67
100
(blank)
80
Male
60 Female
40 72
12
20
26 27
0
Maybe No Yes (blank)
 Cont.

Total

39

Maybe
28 No
141 Yes
 Does the overall experience vary from
the visual and tactile experiences?

160
140
120
64
100
(blank)
80 Male
60 Female

40 81
15
20
20 24
0
Maybe No Yes (blank)
 Cont.
Total

35
Maybe
24 No
Yes
145 (blank)
 Is there a dominant sense for
experiencing material warmth?

180
160
140
59
120
100
(blank)
80 Male
60 Female
102
40
20 12
0 11 8 12
Agree Disagree Strongly agree Strongly (blank)
disagree
 Cont.
Total

12
8

23
Agree
Disagree
Strongly agree
Strongly disagree
(blank)
161
 Does the perception of warmth change in
relation to the roughness, gloss, or thermal
behavior of the material?
140

120

100 56

80 (blank)
Male
60
Female
40
12 71
11
20
30 24
0
Maybe No Yes (blank)
 Cont.
Total

42

Maybe
No
Yes
35 (blank)
127
 Do other material aspects than color
play a larger role?

90

80

70
31
60
40
50 (blank)
40 8 Male
Female
30
49
20 38 38
10

0
Maybe No Yes (blank)
 Cont.
Total

78 80 Maybe
No
Yes
(blank)

46
To what extent do the senses of vision
and touch contribute to the perception
of warmth for building materials?
80

70

60 23
20
50
(blank)
40 32
Male
30 Female
49 50
20
26
10

0 4
1 2 3 4 (blank)
 Cont.
Total

58
1
73
2
3
4
(blank)

69
 What is the effect of non-color material parameters on
warmth perception, compared to the effect of the material
color?

120

100

80 32
(blank)
60
Male
Female
40 32
64
3
20
8 27 23
7 4
0 4
1 2 3 4 5 (blank)
 Cont.
Total

8 15
26
1
2
59 3
4
5
(blank)
96
Is material perceived as being warm
mainly because of its color?
100
90
80
32
70
60
(blank)
50 27 Male
40 20 Female
30 61
20 36
28
10
0
Maybe No Yes (blank)
 Cont.
Total

48

Maybe
93
No
Yes
(blank)

63
 Correlation Analysis
Expe ri e n ce O th e r
Dom i n an t Pe rce pti on S e n se an d
of m ate ri al C ol or
se n se of warm th vi si on
W arm th aspe cts
Dom i n an t
1
se n se
P-Val u e -
Pe rce pti on
-0.0313 1
of warm th
P-Val u e 0.6566 -
Expe ri e n ce
of 0.0772 0.2984 1
W arm th
P-Val u e 0.2722 0 -
O th e r
m ate ri al 0.0246 -0.012 0.2639 1
aspe cts
P-Val u e 0.7272 0.8653 0.0001 -
C ol or 0.0629 0.1738 0.7797 0.8097 1
P-Val u e 0.3711 0.0129 0 0 -
S e n se an d
0.0502 0.1056 0.6048 0.9278 0.9702 1
vi si on
P-Val u e 0.4761 0.1328 0 0 0 -