While the annual dividend hikes are likely to continue, the dividend
growth rate has been slowing and will probably continue to slow or
level off.
Growth Strategy
Retain
Retaining the customers we have, fortifying and extending our areas of
strength with focuses on breakfast and family occasions.
Regain
Regaining the customers we had lost by improving the taste and
quality of our food, enhancing convenience and offering strong value.
Convert
Converting casual customers to more committed customers with coffee
and snacks.
Digital
Re-shaping our interactions with the customer – whether they eat in,
take out, drive thru or order delivery.
Delivery
Bringing the McDonald’s experience to more customers – in their
homes, their dorm rooms, their workplaces and beyond.
Uniformity
Cultural awareness
Adaptability
COMPARISON