Occasion
“Adapting your ideas to the audience and the occasion is an
essential task in achieving success as a public speaker”
• Every speech contains two messages – the one sent by the speaker and
the one received by the listener
• Frame of reference
What a speaker says is filtered through a listener’s frame of reference –
the sum of his or her needs, interests, expectations, knowledge and
experience.
• Egocentricity
People are egocentric. They want to hear about things that are meaningful
to them. “Why is this important to me?”
• Result is listeners will hear and judge what you say on the basis of what
they already know and believe. Second, you must relate your message to
your listeners.