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Presented By

Harnoor Kaur
AMUL( Anand Milk union Limited),formed in 1946 is a dairy
cooperative movement in India
AMUL is India’s largest producer of milk and milk products in
the world
 Amul has 2.6 million producer members with milk collection
average of 10.16 million liters per day
 Amul products have been use in millions of homes sinse
1946.
Dr. Verghese Kurien is the founder –chairman of GCMMF for
more than 30 years (1973-2006), is creadited with success of
Amul’s marketing
Amul has become the largest food brand in India
VISION:
Our vision is not just to be rated amoung the top 5 brands of India in Interior
Field, but,more importantly, to strive to attain the leadership position in
making our people aware to protect and save the natutre by using plywood
and related prducts for their wood work

MISSION:
Our Mission is to manufacture world class products of outsatanding qualities,
providing related services and solutions to our client while utilizing latest
technologies, highest business standard, work ethics corporate Governance so
we make every customer SMILE.
NITINKUMAR
KESHAVJIBHAI
SANTOKI

SURESHKUMAR
KESHAVJIBHAI
SANTOKI
MANAGEMENT CHANDUBHAI
OF AMUL KESHAVJIBHAI
SANTOKI

GIRDHARLAL
VELJIBHAI
SANTOKI

NIPUL GANGDAS
SANTOKI
Butter range: Amul Butter,Amul lite Butter
AMUL GHEE

Cheese range: Amul cheese spread


Mithai range: Amul shrikhand, Gulabjamun

Milk range: Fresh milk, Amul gold milk,Amul


tazza milk

Ice cream range: Milk bars, candies,


sundae.
Amul Butter from Amul Dairy is a staple at millions of
Indian families’ tables. Amul is synonymous with
Butter in India Several Generation of Indian
consumers have grown up with the taste of Butter
Amul Butter for the six decades. Utterly Buttery
Delicious taste of Amul Butter is must on breakfast
table of almost every Indian Household.

Amul Lite is a Low Fat Low Cholesterol spread which


combines the goodness of vegetable oils and milk. Amul Lite
is the only "Low-Fat Grade" mixed fat spread available in
India. Amul Lite is fortified with Vitamins A & D, essential for
good vision & healthy skin
Amul Pure Ghee is made up of pure and fresh cream that makes the
texture of the pure ghee granular. Amul Pure Ghee consists of mouth-
watering rich fragrance that you just cannot resist .Amul Pure Ghee is
very healthy for your body as it contains vitamin A, D, E, and K and is a
good source of energy. Amul the most reputed brand in the segment of
dairy product comes up with its pure ghee for delighting consumers with
its delicious taste
Amul cheese spread is made from soft cheese, cheddar
cheese and common salt. It is made from graded
cow/buffalo milk

Amul Shrikhand (Mango, Saffron,


Almond), Amul Amrakhand,,Amul
Mithaee GulabjamunMix,AmulMithaee
Kulfi Mix,AmulAvsarLadoo
AMUL MILK is made from Pasteurised Milk
This is the most hygienic milk available in the market.
Pasteurised in state-of-the-art processing plants and pouch-packed to make it conveniently available to consumers.

FRESH MILK:
AMUL MILK is made up from Pasteurised Milk.This is
the most hyginic milk available in the market.
Pasteurised in state of the art processing plants and
pouch-packed to make it conveniently available to
consumers

AMUL GOLD MILK:


Virtually zero bacteria, No need to boil,cut
open and drink,No need to refrigerate till
open, Stays fresh for 2 days after opening if
kept in refrigerator,No powder or water added,
No presevatives/chemicals,Easy to carry and
use while traveling, Tamper evident
packing.Best quality milk gujrat.
Leveraging on our vast industry practice and
understanding, we are involved in presenting a
wide range of Amul Taaza Full Cream Milk. This
product is obtainable in dissimilar packaging
options as per the requests of customers.

Sundae range:(mango,chocolate,black
currant,straberry)
Milk Bars: (Chocobar, Mango Dolly, Raspberry Dolly,
ShahiBadam Kulfi, Shahi Pista Kulfi, MawaMalai Kulfi,
Green PistaKulfi)
FundooRange:- exclusively for kids
Cassatta.Tricone Cones:(Butterscotch, Chocolate)
Frostik:- 3 layer chocolate Bar
PRODUCT PRICE PLACE PROMOTIONS

PRODUCT: Amul has a very strong product portfolio. Amul


products portfolio is comprised mainly of Dairy products.
Amul butter, Amul cheese and Amul ice cream are cash
cows for Amul as they have major market share in their
product category . Amul ice cream is amoungst the top 10
ice cream brands of India.
PRICE: Amul has a strategy of low cost pricing. Some may call it penetrative
pricing. But penetrative pricing strategy is used when the market has a high
level of competition and a player wants to establish itself in the market by
giving low prices .However in case of AMUL, when amul started ,there were
no national players and the dairy market was unorganized .During the
international stage itself , AMUL had a version to provide their products to
end customers at the best affordable rates. And the same vision is place even
today.

PLACE: Amul has a massive distribution network because its ice


cream , milk, butter and cheeese if found practically everywhere.
As it is a FMCG product, Amul follows the methodology of
breaking the bulk. The initial factory output is in bulk. Later on
this bulk becomes smaller nd smaller and finally one individual
slab of butter or scoop of ice cream is sold at the retail place.
PROMOTIONS: AMUL is responsible for one of the most
unique and longest running outdoor campaign as well as one
of the most known outdoor advertising characters- The Amul
Girl. We would like to take this opportunity to specially thank
Mr Eustace fernandes, the creative brain behind the sweet
girl. But we should know by now that the Amul girl is hardly
sweet or cute. She is known to be gthe most naughty
advertising girl ever. Amul hoardings mainly feature the
current news and are used to take a tongue in cheek
viewpoint at current happenings. However, each
advertisement hits the nail on the head.
Strengths in the SWOT analysis of Amul:
 Very high market share in ice cream
 Excellent Brand equity
 Excellent quality management
 Strong distribution network
Weaknesses in the SWOT analysis of Amul:
 Cost of operations
 Chocolates
Opportunities in the SWOT analysis of Amul:
 Export
 Concentrate more on chocolate market
Threats in the SWOT analysis of Amul:
 Increasing competition in Ice Cream segment
. Company has to maintain a good relationshipwith the retailers by giving better margin, schemes/discounts.

 Amul one of the fastest growing industries of India. This


industry has revolutionized the India dairy sector.
Also it was one of the first successful cooperative
assorciations in India and also now the market leader in dairy
sector.
Amul is the Quality focused brand
Amul has the opportunity to capture the more evolved young
adults and children who are open to new products provided
they meet their expectations.

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