THE

GUARDENERS

Presented by:
SHEIKH BILAL AHMED 34563
 Introduction
A complete care to your gardening
needs. We understand the needs of
our clients and provide our service as
per their specific requirements.
Providing a good value for money
through our specialized & experience
staff.

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 MISSION
⊷ To work together for building a better
Brand image nationwide. To provide
gardening solution with innovating
ideas for the green environment.

VISION
To build green environment for everyone
that start the journey toward the building
of dream world.

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 THE OPPORTUNITY
Gardening industry lacks in a professional
tough and the quality of work when it
comes to residential gardens in particular.
Therefore, we came up with an idea of
providing all gardening solution under
one shelter through our trained and
specialized gardeners who have the
technical knowledge to provide the
service. Making this our USP (unique selling
preposition).

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THE SOLUTION
• TRAINED GARDENRES
• ONE WINDOW SERVICE
• PROFESSIONALISM
• RELIABLE
• MODERN EQUIPMENT
• ECONOMICAL & PREMIUM
PACKAGES PLANS
• PLANT CONSULTANCY
 THE
WHY TO CHOOSE GUARDENERS

GARDENING SURVEYORS PROFESSIONAL

CONSULTANT STAFF

ONLINE CUSTOMER BACKWARD INNOVATIVE

FACILITATION INTEGRATION SOLUTIONS
CENTRE
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 OUR PACKAGES

PACKAGE 1 PACKAGE 2 PACKAGE 3

Rs. 6999/- Rs. 11,999/- Rs. 14,999/-

500 Sq. Yd. 1500 + 2000 Sq.
1000 Sq. Yd.
Yd.

VALUE ADDITION:
•FREE FUMIGATION TWICE A YEAR
•FREE PLANTS CONSULTANCY
•ONLINE COMPLAIN CENTER
•FREE CREATIVE IDEAS
 MARKET SEGMENTATION
DEMOGRAPHIC PSYCHOGRAPHIC BEHAVIORAL GEOGRAPHIC

Income: above Life style: Health conscious KARACHI ONLY

PKR-70,000 Those who enjoy people who want
Race: Any gardening . to avoid go outside
Religion: Any for maintaining
Occupation: Social class: health and get
Any The Gardeners are relaxed.
charging premium
prices so upper
middle class
people can afford
it.

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 MARKETING MIX

PRODUCT: PRICE: PLACE: PROMOTION:

The Target Population is Social Media Groups
The aim of the Price skimming
Guardeners to strategy for our DHA
customers as we are Flyers / Pamphlets ,
make Pakistan
green and providing them with GULSHAN E IQBAL
both Economical and
provide services Customized as per SMS Campaign
to their customers customer convenient SINDHI MUSLIM SOCIETY
at their door step. Price. Website Discount
MUHAMMAD ALI
Packages
SOCIETY

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 EXPANSION PLAN

PHASE 1
BUKHARI COMMERCIAL PHASE 6 DHA

PHASE 2
EXPAND THE BUSINESS TO OTHER AREAS

PHASE 3
EXPAND THE BUSINESS TO WHOLE CITY AND ALSO OPEN
OWNED NURSERY & GROW OUR OWN PLANTS

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 FINANCIAL PLAN

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 FINANCIAL PROJECTIONS:

INITIAL INVESTMENT BREAKEVEN

for 1st year: will be achieved on 10
Month of 1st Year when
PKR 1,314,000/- Company will capture
150 Customers.

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 START-UP COST
Sr. No Specification Cost
1 Office Equipment 15,000
2 Computer & Accessories 15,000
3 Working Capital 125,000
4 Staff Salaries 75,000
5 Motor Bikes Inst & down payment 58,000
6 Office Rent 420,000
7 Office Supplies 16,000
8 Fumigation 15,000
8 Utilities 180,000
9 Advertisement & Marketing 395,000
Start up Cost 1,314,000
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 INCOME STATEMENT

Descriptions 2018
2019 2019
2020 2020
2021

Revenue 8,585,000 18,887,000 41,551,400

Cost of Goods Sold 6,279,500 13,814,900 30,392,780
Gross Profit 2,305,500 5,072,100 11,158,620
Operating Expense 1,314,000 1,445,400 1,589,940
Earning Before Tax 991,500 3,626,700 9,568,680
Tax Rate 10% SRB (99,150) (362,670) (956,868)
Earning After Tax 892,350 3,264,030 8,611,812

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 FINANCIAL PROJECTIONS:
Net Profit Net Profit Margin

9,569
10,000
9,000 12%

8,000
amount in thousand

7,000 23%

6,000
5,000
3,627
4,000
3,000 19%
2,000 992
1,000
- 2019 2020 2021
15 Years
 THANK YOU

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