Anda di halaman 1dari 7

AUTO1024 MGMT DESIGN

AND DEVELOPMENT
PRESENTATION

Presented By:
Clint Johny- s3528355
Daniel Lambert- s3583918
Vignesan Ganesan - s3553418
Jithin Wilson- s3576916
Karthik Prakash- s3585631
Kaifeng Liang- s3557410
CURRENT VEHICLE

Type Small passenger vehicle


Engine 4Cyl, 1.8 litre
Fuel tank capacity 55 litre
Fuel consumption 7.1 litres per 100km (approximate)
Driving range 700km (approximate)
- Vehicle sold only in Australia

- Currently we are selling 20 000 cars/year

- Corolla and Mazda3 have a strong


presence in this market ( together they
account for 10% total cars sold)

- Our strategy is to reduce cost of


production rather than increasing our
market share
MARKET BACKGROUND

- People are driving shorter distances

- Most people don’t pay a great deal of


attention to how often they refuel

- Going from refuelling every 18 days to


every 14 days would not be a huge
inconvenience for most

The new car market in Australia is growing at 2.3 percent/year


PROPOSED CHANGE

Current Fuel Tank Proposed Fuel Tank


Capacity 55 Litres Capacity 40 Litres
HDPE (5.1kg)
HDPE (3.6kg)
Materials EVOH (0.16kg)
Materials EVOH (0.11kg)
PVC (0.045kg)
PVC (0.030kg)
HDPE = $0.94/kg
Cost of material+ EVOH = $5.31/kg Cost of material+ Same as previous
PVC $0.87/kg Total material cost $3.77/ea
Total material cost $5.19/ea Manufacturing
Blow Moulding, process Same as previous
Manufacturing Process
assembly, installation
Manufacturing cost
Manufacturing cost $65 Same as previous
Initial Cost Nil Initial cost $100 000 (estimated)

Time to implement < 1 year


BENEFITS

Less material

Proposed tank requires 1.5kg less material


This results in a material saving of $1.42ea
Almost $30 000 per year in savings

Reduced weight

Better fuel economy by approximately 0.5%

1g/km reduced CO2 emissions


RISKS AND RISK MANAGEMENT

Tank range Small Car Market

Risk Risk
- Australia is a pretty big country - Small car market sales down
compared with recent years
- May deter would-be customers
from purchasing vehicle - SUV’s becoming more popular

Management Management
- Over 50% of car-owning - Hope for the best?
households have more than 1 car

- Larger cars reserved for long


journeys, Therefore small car not
required for this
CONCLUSION

- Smaller tank = less materials = cost saving


- ROI of 3 years
- 5 year profit over $50k
- 10 year profit just under $30k (over 9000)

Anda mungkin juga menyukai