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Presenting

“Suvidha’s”Success Path

Name of the Presenter: Rocky Kaushal


Designation: Department Manager
Store: Elante Chandigarh
Case Explanation
• Suvidha an upcoming chain of retail spreading their network in
major Metro cities.
• It has established a good name in quality home made food
products name ‘Mom’s recipes.
• These product range from ready to cook vegetables ,chapattis,
pickles, salads etc.

• Optimizing the operations, with specific focus on employee


costs and waiting time at the billing counters.
• Peak Hours on weekdays- 5PM to 8PM. (50% Footfalls).
• Major Issues with manpower planning.
SWOT Analysis
Strengths Weaknesses

 Immense popularity in working class.  Poor Manpower planning.


 Ready-to-cook homemade food with  Slower Checkouts.
less competition.  Less cash tills.
 Special importance to customer service.  Contract Employees.

Opportunities Threats

 Efficient manpower planning.  Losing customer base.


 Faster Checkouts to retain customers. 
 Average customer purchase can 
increase by efficient sales force.

Customer Footfall Patterns
400

350

300

250

200

MON
150
TUE
100 WED
THU
50
FRI
0 SAT
10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM
SUN
9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM
MON 11 23 27 45 62 28 23 53 123 135 114 24 7
TUE 9 27 32 54 63 25 20 67 104 127 109 22 9
WED 12 18 22 38 56 19 25 47 87 112 125 21 6
THU 14 20 25 63 87 37 30 72 75 178 132 27 10
FRI 10 25 34 55 76 33 40 85 115 187 167 25 8
SAT 32 41 58 134 178 112 123 157 234 267 255 48 32
SUN 22 47 67 124 212 155 167 225 302 335 305 54 27
Axis Title
REQUIRED MANPOWER
Time CUSTOMER FOOTFALLS REQUIRED FLOOR MANPOWER
From To MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN
9:00 AM 10:00 AM 11 9 12 14 10 32 22 1 1 1 1 1 2 2
10:00 AM 11:00 AM 23 27 18 20 25 41 47 2 2 1 1 2 3 3
11:00 AM 12:00 PM 27 32 22 25 34 58 67 2 2 1 2 2 4 4
12:00 PM 1:00 PM 45 54 38 63 55 134 124 3 4 3 4 4 9 8
1:00 PM 2:00 PM 62 63 56 87 76 178 212 4 4 4 6 5 12 14
2:00 PM 3:00 PM 28 25 19 37 33 112 155 2 2 1 2 2 7 10
3:00 PM 4:00 PM 23 20 25 30 40 123 167 2 1 2 2 3 8 11
4:00 PM 5:00 PM 53 67 47 72 85 157 225 4 4 3 5 6 10 15
5:00 PM 6:00 PM 123 104 87 75 115 234 302 8 7 6 5 8 16 20
6:00 PM 7:00 PM 135 127 112 178 187 267 335 9 8 7 12 12 18 22
7:00 PM 8:00 PM 114 109 125 132 167 255 305 8 7 8 9 11 17 20
8:00 PM 9:00 PM 24 22 21 27 25 48 54 2 1 1 2 2 3 4
9:00 PM 10:00 PM 7 9 6 10 8 32 27 1 1 0 1 1 2 2
Total Customers 675 668 588 770 860 1671 2042 45 45 39 51 57 111 136
MANPOWER PLANNING
CURRENT SHIFT PLAN Mon Tue Wed Thu Fri Sat Sun SHIFT TIME
- First shift 4 4 4 4 4 8 8 9AM TO 5PM
Sales persons
- Second shift 8 8 8 8 8 12 12 2PM TO 10 PM
Sales persons Total 12 12 12 12 12 20 20
- First shift 2 2 2 2 2 4 4 9AM TO 5PM
Billing staff
-Second shift 4 4 4 4 4 6 6 2PM TO 10 PM
Billing staff Total 6 6 6 6 6 10 10

NEW SHIFT PLAN Mon Tue Wed Thu Fri Sat Sun Job Type
9AM TO 5 PM 2 2 2 2 2 3 3 Full Time
12 AM TO 8PM 2 2 2 3 3 4 5 Full Time
Sales persons 1PM TO 9 PM 2 2 2 3 3 4 4 Full Time
2PM TO 10 PM 1 1 1 1 1 2 2 Full Time
5PM TO 9PM 6 5 5 6 6 8 10 Part timers
Sales persons Total 13 12 12 15 15 21 24
9AM TO 5 PM 1 1 1 1 1 2 2 Full Time
12 AM TO 8PM 1 1 1 2 2 2 3 Full Time
Billing staff 1PM TO 9 PM 2 2 1 2 2 3 3 Full Time
2PM TO 10 PM 1 1 1 1 1 1 1 Full Time
5PM TO 9PM 4 4 3 5 5 7 8 Part timers
Billing staff Total 9 9 7 11 11 15 17
Guidelines by the company
• Sales Staff Req.- 1 per 15 customers.

• Billing Staff Req.- 1 per 20 customers in an hour as billing time


per customer is 3 min.

• Staff cost/hour- Rs 37.5.

• Cash Till operation cost/hour- Rs 55 (including staff cost)


Recommendation and Way Forward
• Adding 5 Cash Tills will help in Faster Checkouts.

• Following the planned roaster will help in increasing sales by


suggestive selling & effective use of sales force.

• Planned cash till roaster will help us retain our customers.

• Employee costs remains same by using “Part Timers”.

• Need to focus on Peak & Non-peak hours for increasing


individuals productivity.
Conclusion
• Adding cash till is at good cost.

• By Reducing the manpower will not be able to serve our


customer in a better way.

• Cash till checkouts will not be faster.

• Effective sale force planning will have in increasing average


ticket value & thus increasing sale.
Thank You