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• The business of MICE is a big industry in any
country. The term MICE refers to a particular
type of tourism in which large group of tourist
to a certain destination for a particular
purpose, usually business-oriented.
• Exhibitions, sometimes called Tradeshows are
often part of the different association’s
annual sponsored conventions and meetings.
• According to the International Congress and
Convention Association or ICCA research data
(2010), there was have been 8,294 events that
took place in 2009, representing 800 more
events than 2008.
Philippine Setting
• The Philippine Convention and Visitor
Corporation (PCVC) tasked to plan and
implement the country’s tourism marketing
• Convention and Incentive Travel Unit (CITU)
under PCVC tasked to develop and promote
the Philippines as a meeting, incentive travel,
convention, and exhibition destination.
Supported by PCVC Foreign Offices Unit and
DOT Foreign and Domestic Field Offices in the
implementation of its marketing activities
List of Convention and Exhibition
Facilities in Manila
• Araneta Coliseum
• Cultural Center of the Philippines (CCP)
• Tanghalan Francisco Balagtas
• Le Pavillon
• Megatrave Hall and Conference Center
• Philippine International Convention Center
• Philippine Trade and Training Center
• SMX Convention Center
Event Planning Services
• Plan and develop event proposal or bid
• Develop an event concept
• Develop event program
• Select event venue and site
• Develop and update event industry knowledge

On-site Event Management Services

• Provide on-site event management services
• Manage contractors for indoor events
• Develop and update knowledge on protocol
Community-Based Service
Responsible tourism in a community requires
cooperation among community, government and
the private sector.

Private Community-
Community Government
Sector Tourism
Components of Successful
Community-based Tourism
• In developing community-based tourism projects, the three
groups should be in agreement with regard to their duties,
scope, and limitation.
• The community must be amenable with the project as tourism
may be a direct impact- which may be negative or positive- on
their way of living. Thus the community members must first be
consulted on any tourism-related projects for implementation.
• One of the important mark of a successful implemented
community based tourism project is that the member of the
community are tapped as a source of manpower for the project.
• The government plays a vital role in community-based tourism.
They can act as intermediaries between the community and the
private sector. The local as well and national law apply to the
transaction. The government is vital in the development of
community-based tourism as they also entice potential investors
to invest in the country.
• The private sector provides the influx of investment, as well as
the capacity building for the community.

Participative consultation for
Tourism Projects

The community should have a participative consultation before the project is to be

implemented. That way, the community understands the process they will undergo
and the changes that would take place. This will allow the community to weigh in
the positive and negative impacts that the project would bring. Concerns and
possible issues with the community are addressed expediently by all parties.
Through process, the community members are able to see the bigger picture. This
would in turn create a buy in so that there would be a sense of ownership by the
members of the community.
Issues that may tackle in the
preliminary meetings:
• Cultural minority recognition
• Gender equality
• Resource and facilities sharing
• Capacity building
• Environment protection
• Employment generation
• Profit distribution
• Ability of the community to cope with the
necessary skills
Following included in the capacity
building of community
• Hard skills
• Soft skills
• Communication skills
• Basic customer service skills
• Mission and vision of the organization
• Company orientation
• Cultural diversity awareness
• Team building
• Leadership skills
• Train the trainer
• Facilitation skills