Roll No.1160678114
Introduction
Research Objectives
Research Methodology
Limitations
Findings
Recommendation & Suggestions
Conclusion
Bibliography
Company Profile: The Indian Premier League (IPL) is a
professional Twenty20 cricket league in India contested during March
or April and May of every year by eight teams representing eight
different cities in India.The league was founded by the Board of
Control for Cricket in India (BCCI) in 2008, and is regarded as the
brainchild of Lalit Modi, the founder and former commissioner of the
league. IPL has an exclusive window in ICC Future Tours Programme.
Trade contest: A contest to reward retailers that sell the most product.
Point-of-purchase displays: Used to create the urge of "impulse" buying and selling
your product on the spot.
Push money: also known as "spiffs". An extra commission paid to retail employees to
push products.
Trade discounts (also called functional discounts): These are payments to distribution
channel members for performing some function.
Sales Promotion Planning
A full plan is needed to ensure that each stage of a promotion is reached:
1. Analyze the problem task.
2. Define objectives.
3. Consider and/ or set the budget.
4. Examine the types of promotion likely to be of use.
5. Define the support activities (e.g. advertising, incentives, auxiliaries)
6. Testing (e.g. a limited store or panel test).
7. Decide measurements required.
8. Plan timetable.
9. Present details to sales force, retailers, etc.
10. Implement the promotion.
11. Evaluate the result.
To find out how cricket became a successful business.
Secondary Data: it
is compiled through books, magazines,
newspapers and internet etc.
This study is limited to Lucknow city only.
Lack of resources.
Lack of Time.
Lack of previous studies in this research area.
The various franchises of IPL have listed their shares in BSE and
NSE and they are high in demand. This will help in improving
the position of the sensex.
Newspapers:
The Times of India.
Hindustan Times.
Amar Ujala.
Dainaik Jagran.
Magazines:
Cricket Today.
Cricinfo Magazine.
Cricket Samrat.
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