Laws of
Branding
Law of the Name
IN THE LONG RUN A BRAND IS
NOTHING BUT A NAME.
Diarrhea-Flagyl
WHAT HAPPENS WHEN THE 8
LAW OF SINGULARITY IS NOT
FOLLOWED?
• Performance
• Features
• Reliability
• Conformance
• Durability
• Serviceability
• Aesthetics
13
Law of Quality
A BRAND SHOULD
USE COLOUR THAT
IS OPPOSITE OF ITS
KEY COMPETITOR
26
LAW OF COLOUR