SUMMER TRAINING REPORT

PRESENTATION
A STUDY OF INDUSTRIAL TRUCKS USED IN LOGISTIC &
DISTRIBUTION AND ITS MARKET POTENTIAL
(With special reference to KION India Pvt. Ltd)
 Industry
Material handling equipment
includes a varied range of
equipment involved in
• Conveying
• Storing
• Monitoring
• Protecting products
at any phase of production,
distribution and disposal.
The four foremost categories of
material handling equipment
consist of:
• Storage and Handling Equipment
• Industrial Trucks
• Engineered Systems
• Bulk Material Handling
Equipment
 About Company
• Founded - 1904 KION Group And Its Brand:
• Baoli
• Headquarters - Germany (Wiesbaden)
• Fenwick
• Global leaders - Industrial trucks • Linde Material Handling
• OM STILL
• Second largest - Forklift globally
• STILL
• Leading provider - Warehouse automation • Voltas
• Dematic
• Skilled Employees - 32,000

• Global sales and service - 1500

 Objective
• To identify and analyze the potential market for industrial trucks and
material handling equipment.

• To analyze and compare the competitive products of the competitors

• To evaluate critically STP strategies adopted by the company

 Research Methodology
Types of research – Exploratory
Data Sources
• Primary Sources – 1. Warehouse manager

2. Industrial Truck Operator

3. Employees of the organization

• Secondary Sources - 1. Internet

2. Research Published
 Data Analysis
• Global order for new industrial trucks
• Forklift User Segment (By Industry)
• Market Segment Mix of Order Intake
• KION Segment Mix of Order Intake
• Largest Lift Truck Suppliers
• KION Segment Revenue by Industry
• Comparison of Industrial Trucks of Different Companies
 Result Discussion
• Indian Material Handling Equipment Market

• Market Segmentation of Industrial Trucks

 Products
 End User Segment
 Scale of Consumers

• Key End Customer Industries Driven by Different Growth Trends

 E-commerce
 Apparel
 General Merchandise
 Food Industry
 Grocery
 Auto and Ancillary
 Logistics and others
 RECOMMENDATION
• Performing an industry opportunity analysis and capability mapping

• Existing products need to be time and again checked for the suitability in
the market (Health Check-up)

• Brand reputation and brand recall.

• Use of robotics in warehousing

• Rental – on a Splendid Growth Path

 Questionnaire
• Name of the respondent
• Company Name
• Position in the company
• Which type of lifting equipment are used in the company?
• How many brands you know about that are providing lifting equipment?
• What is the size of the lifting equipment market in India?
• What is the use of lifting equipment in their industry?
• What factors drive the lifting equipment industry in India?
• How are the distributor channels categorized?
• Which factors have ensured success for competitors in Indian market?
• Which are the trends that are the driving the industrial growth in the sector?
• What factors do customers consider while purchasing the equipment?
• Which technical specification customer look for in the equipment?
• What are the technological advancements that are happening in the industry?
THANK YOU