HOOK

LIBERAL - Open to new behaviour or opinions and willing to

discard traditional values.

What does it mean to be ‘liberal’?

 What is the politic spectrum?

Ideology- a system of ideas, values and beliefs

L: Which papers have which
political leanings?
 Which papers have which political leanings?

Centre

Left Right

Conservatives UKIP BNP

Liberal Papers
Usually broadsheets

Liberal papers:

- Embracing equality of all

- Modern (not traditional
ideologies)
- Represents different cultures
- Accepting different ideas
- Bias is not clear
- International news
- Text Led
Conservative Papers
Usually tabloids

Usually clearly bias

Usually use informal language with sarcastic

puns for comedic effect to entice audience.

Traditional views

Focused on national news

Creates separation between social groups

Choose ‘criminals’ and naming groups as

criminals

Image Led
L: How does The Observer reflect
‘liberal’ values?
• Free from political and commercial
interference (not getting anyone telling them
what to write or sell adverts that they don’t
believe in)
 What is ‘The Guardian’s beliefs and
values?

In a maximum of two sentences explain what The Guardian’s values and

beliefs are.
The Observer’s
first issue was
in 1791
 Who owns The Observer?
• Guardian Media Group plc (GMG) is a British
mass media company owning various media
operations including The Guardian and The
Observer.
• The group is wholly owned by Scott Trust
Limited, which exists to secure the financial
and editorial independence of The Guardian in
perpetuity.
• “The Trust forms part of a unique ownership structure for the Guardian
that ensure editorial interests remain free of commercial pressures”
Rupert Murdoch
UK Newspapers:
The Sun
The Times
The Sunday Time

TABLOIDS-
CONSERVATIVE

Sky News

20th Century Fox (Film)

Fox News

Vogue Australia

GQ Australia
L: How does the coverage of stories provide
representation of different cultures?
 Arts Culture
Historical
References

Gender Pay Gap

Women’s Rights
Coverage

International
News Coverage
 Exam Question
• Analyse the representations featured in
Extract 3 with reference to the Observer’s
values and beliefs.
 Analyse the representations
featured in Extract 3 with
reference to the Observer’s
values and beliefs.

How does this reflect

international cultures and the
middle class?- LIBERAL
ideologies

• Acknowledgement of the Arts

• Sophisticated Language
• Political & Historical Coverage
• Typography
• Text Led
 Structuring Your Exam Answer
• What is The Observers Political leaning?
• The Observer is a liberal paper that supports the centre left political
viewpoint which believes in equality across all minorities and a
progressive perspective on traditional ideologies.
• What is the History of The Observer?
• The Observer is the longest running Sunday broadsheet in the UK.
• This shows how successful it is and how it has a long running mass
readership. This shows how audiences may enjoy its lack of bias and
factual news topics (both national and international).
• How are they ‘liberal’?
• The Observer uses the conventions of a broadsheet where they have a
variety of different content within their newspaper focusing on the
reinforcement of equality.
• How does the front cover reflect their ‘liberal values’? (Variety of Content)
• How is gender represented?
• Use of media language
Colour – yellow (positive), red (reinforce liberal points), serif font-
sophisticated and serious- supports its formal content
How to gain marks to make progress against
MTG
10 marks

Marked on:

1. Analysis (10 marks)

2. Judgements- how it fits with

The Observer (5 marks)
 Thinker
• In one paragraph, summarise what you have
learnt in today’s lesson.