THEORIES

FOCUSING ON
COMMUNICATION
NETWORKS

Judith S. Fetalver | LANG502

Judith S. Fetalver | LANG502
 Networks and Outgroup Communication
Competence
– emphasizes the link between individuals
– “one of the most important aspect of a personal network is
ego’s conscious and unconscious reliance on the network
members for perceiving and interpreting various attributes
and of actions of others (and self)” (Kin, 1986)

Judith S. Fetalver | LANG502

Theorem 1:
– a higher level of heterogeneity of a personal reform network
is associated with higher level of ego’s overall outgroup
communication competence.
Theorem 2:
– a higher level of centrality of outgroup members in a
personal reform network is associated with higher level of
ego’s overall outgroup communication competence.
Theorem 1:
– a high level of an ego’s tie strength with outgroup members
is associated with higher level of his/her ego’s outgroup
communication competence.