ADVERTISEMENT OF

AT
DIFFERENT MEDIA &
THEIR EFFECTIVENESS

Advertising & Sales

Promotion
Bishal kumar Sarmah
Roll no – 17/MBA/09
MBA 4th Semester
THE DIFFERENT MEDIA USED BY MAURTI SUZUKI FOR
ADVERTISEMENT :-

 Television
 Newspaper
 Magazine
 Internet
 Roadside banner
EFFECTIVENESS OF MARUTI SUZUKI
AD ON TELEVISION
 Maruti Suzuki raise awareness and promote usage of seat
belt in an emotional add. Its means it educate the customer
the use of seat beat for their safety.
 As Maruti Suzuki is known for their millage so they highlight
that point as competitive advantage in their advertisement.
 During the festival season they show in their advertisement
that every segment of customer can buy their product from
middle class to higher class. For example from budget car
“Alto 800”to premium car “S-Cross”
 EFFECTIVENESS OF MARUTI SUZUKI AD ON NEWSPAPER

• During the end of the every year

when festival season started they
start to publish their offer in every
newspaper so that it reaches to every
customers who want to buy the car at
festival season because we India
love to go for shopping during
festival season.

• To attract the customer they

highlight the tag line with bright
color for example “NO Cash No
Worries” . So that the interested
customer read the advertisement in
detail. They also provide the
information of their offer like low EMI
and other detail like contact no. etc
 EFFECTIVENESS OF MARUTI SUZUKI AD ON MAGAZINE
 A key advantage of magazines over
newspapers as a print medium is the
potential for high-impact messages. Full-
page magazine ads rich with color and
visual imagery can attract attention and
enhance the visual presentation of your
products. 
 As Maruti suzuki in one of the largest
car company in India they publish their ad
on every car’s magazine so that it reaches
to potential customer of Maruti Suzuki
 Those how are enthusiastic about car
they will buy the car magazine so that they
can read full specification about the car
and also read the review and feedback
about the particular model of Maruti
suzuki.
 In simple word the advertisement of a
particular product in the magazine are
 EFFECTIVENESS OF MARUTI SUZUKI AD ON INTERNET

 In this technology world Maruti

suzuki also used online
advertisement to promote their
product and give regular detail
information update of their product.
 As we all know internet are used by
every individual now a days Maruti
Suzuki post their ad on Google ,
Social media like Facebook ,
Twitter , Instagram etc and Youtube
so that it reaches to potential
customer of Maruti Suzuki.
 The used of online ads in of the
fastest media of advertisement and
efficient to.
EFFECTIVENESS OF MARUTI SUZUKI AD
ON ROAD SIDE BANNER
 Maruti Suzuki used road side
banner ads for their brand
awareness.
 During the launch of a new car
they use this media so that
every one how are travelling
by road get to know the name
and visual appearance of the
car .
 It is one of the effective media
of advertisement because it
easily enter in the customer
mind . But at the same time it
is expensive too.