• Indian advertisement Industry market size – Rs 48997 cr

• Industries Growth rate – 12.6 % (Annual growth rate)

• Segments –
I. Tv Advertisement
II. Print Ads
III. Radio Advertisement
IV. Out of Home (OOH)
V. Digital Advertising
 Market size(in rs cr) Tv Advertisement -
Rs 22446 cr
Digital Ads
4661 Print Ads -
Out of Homes10%
2582
Radio Ads
5%
Rs 16872 cr
2007
4%
Tv Advertisment
Radio Ads -
22446
46% Rs 2007 cr
Out of Home -
Print Ads
16872
35%
Rs 2582 cr
Digital Advertising -
Tv Advertisment Print Ads Radio Ads Out of Homes Digital Ads
Rs 4661 cr
• One of the most booming sectors in India. With a CAGR of 12.6%
• Change in the lifestyle and spending patterns of the Indian mases
on entertainment
• Technological Innovations like online distribution channels,
webstores are complementing the ongoing revolution and
growth of the sector
• The low cost production and high revenues ensure a good return
on investment for Indian Media and entertainment industry.
• The increasing strength of the global investors in the sector
• The media penetration is poor among the poorer sections of
society, offering opportunities for expansion in the area
• Rise in viewership and the advertising expenditure
• Technological innovations like animations, multiplexes etc and
new distribution channels like mobiles and internet have opened
up the doors of new opportunities in the sector.
• The media and entertainment sector in India is highly
fragmented
• Lack of cohesive production & distribution infrastructure
especially in the case of music industry
• The lack efforts for media penetration in lower socio – economic
classes, where the media penetration is low.
• Privacy violation of intellectual property rights posses a major
threat to the media and entertainment companies
• Lack of quality content has emerged as a major concern because
of the “Quick Buck” route being followed in the industry.
• With technological innovations taking place so rapidly, the media
sector is facing considerable uncertainty about success in the
market place.
• Producer – They are involved in many if not all aspects of the
production from start to finish.
• Production manager/ Line Producer - Helps prepare the budget,
oversees the preparation of the production team and various day to
day production decisions.
• Director – Control all the creative aspects of the film, they are the
primary person responsible for the story telling, creative decisions
and acting of the film.
• Camera Operator – Is in charge for the camera to capture the scenes.
• Production Sound mixer – To make sure the sound is being properly
recorded and mixed on set.
• Key grip – Is in charge of supervising camera cranes, dollies, lights,
Platforms and all on set equipment.
• Special Effect Supervisor – Is in charge of the creative and technical
issues of visual effects on a project. They take care of anything that
will break, explode, burn, collapse, etc.
• Prop Master – is in charge of finding and managing all the props that
appear on screen.
• Make-up Artist – Is the person that dresses and maintains the casts
hair and makeup throughout the shoot.
• Costume Designer – job to design, obtain, assemble and maintain the
costumes for a production.