Principles of Design

- is the Law of Unity with variety.

The principle infers repetition of line,
form, shape and size.
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- pertains to the relationship in size

between a part and the whole.
- the Law of Relationship.
 Principles of Design

A. Things to remember in the Law of

Relationship
-how to achieve arrangement that
will hold interest
- how to make the best of given
sizes and shapes.
- how to judge what sizes may be
successfully grouped together.
 Principles of Design

- may be produce in two ways, either formal or

informal.
- it is the product of the equality of two
contrasting forces, or forces having opposite
directions.
Formal/ Symmetrical Balance- symmetry
has equal color, shape, and size on either side of a
design.
Informal/ Asymmetrical Balance- unequal
proportion.
 Principles of Design

-it is a smooth related movement.

-pattern and line carry the eyes along
without jerky motion
-the eye automatically connects
points in space.
 Principles of Design

Methods of Obtaining Rhytmic

Movements
- through repetition of shapes
 Principles of Design

Methods of Obtaining Rhytmic

Movements
- through progression of sizes
 Principles of Design

Methods of Obtaining Rhytmic

Movements
- through an easily connected or a
continuous line movement.
 Principles of Design

-the eye is carried first to the most

important part of the design and then to the
other details in order of their importance.
- this referred to as the center of interest
of a design.
 Principles of Design

Ways of
Gaining Emphasis
- by placing or
grouping objects
- by the use
of contrast color
 Principles of Design

Ways of Gaining Emphasis

- by using
decoration
Principles of Design

Ways of Gaining Emphasis

- by having sufficient background
space around the object
 Principles of Design

Ways of Gaining Emphasis

- by contrasting
of unusual lines,
shapes or sizes.
ANSWER TO SELF- CHECK

1. Balance 6. Balance

2. Proportion 7. Rhythm

3. Harmony 8. Emphasis

4. Emphasis 9 Emphasis

5. Harmony 10. Emphasis

ELEMENTS OF DESIGN
Line- skeleton or basic
foundation sketch to direct
the eye vertically or
horizontally .
ELEMENTS OF DESIGN

Texture- refers to the surface

appearance which is either rough or
smooth, dull or glossy, thick or thin.
ELEMENTS OF DESIGN

Form- the visual appearance of

something.
ELEMENTS OF DESIGN

Color- it may be cool, warm,

bright or dull.