● Project Objectives –
○ To search for prospective institutes, increase awareness about Reculta, its products and
services, and sell the product.
2
Project Understanding
At present most of the colleges, even some of the top ones, do not use any
unifying platform for their campus placement process.
I have to search for institutes across the ranking spectrum, sensitize them about
Reculta and its services, arrange meetings with them and sell them the product.
3
Approach and Methodology
● Doing secondary market research and gathering information about various institutes from the internet
● Classifying them into different tiers, on the basis of their rankings, placements, infrastructure, etc.
● Prioritizing on which tier institute to approach first, from bottom to top, 4th being lowest and 1st being
highest
● Choosing 4th tier first then 3rd tier to become more comfortable with the sales pitch as the cost of loosing
them would be less, and then proceeding with 2nd and then 1st tier institutes
4 Market Research, initial contact with new institutes and follow-up with institutes
5 Initial contact with new institutes, follow-up with institutes and review
6 Market Research, initial contact with new institutes, follow-up with institutes and closing
the deal
7 Initial contact with new institutes, follow-up with institutes, closing the deal and review
End Review 5
Appendix
I have not been given any set time table for work by the company, thus there’s no
milestones slide.