Kenneth C. Laudon
Carol Guercio Traver
Affinity communities:
Offer focused discussion and interaction with other people who
share same affinity (self or group identification)
Advertising and revenues from sales of products
Sponsored communities:
Created by government, nonprofit, or for-profit organizations for
purpose of pursuing organizational goals
B2C auctions
Business owns assets; often used for excess goods
Can be used to
Sell goods and services
Allocate resources
Allocate and bundle resources
Equipment costs
Trust risks
Possible solution—rating systems
Fulfillment costs
Copyright © 2014 Pearson Education Slide 10-19
Market-Maker Benefits
No inventory
No fulfillment activities
No warehouses, shipping, or logistical facilities
Open markets
Price matching
Figure 10.4, Page 699 SOURCE: Based on data from Vakrat and Seidmann, 1998.
Today provide:
Navigation of the Web
Commerce
Content (owned and others’)
Compete on reach and unique visitors
Enterprise portals
Help employees find important organizational content
Figure 10.5, Page 704 SOURCE: Based on data from comScore, 2011.