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BRAND SKU RETAIL MARGIN PRIMARY SCHEME SECONDARY SCHEME

2% on min purchase of
ODONIL AER 50/75/100g
10% 4% Rs. 1000/- in all brands
FRESSHNER cp 3+1
in all channels
6% (Min 6 Units), 5%
ODONIL
Singles 10% 6% additional on min 18
ZIPPER
units

4% (Min 6 units), 5%
ODONIL
Singles 10% 6% additional on min 18
SMILE
units
ODONIL
ROOM 150/250g 20% 33.33% -
FRESHNER
Fem HRC 25,40 gm 10% 12.5% -
SANIFRESH 200 ml CP 10% 8.33% Rs 30/- per case
Odonil –

1. Available in easy-to-use & convenient packaging, such as


'Hanger Pack', 'Net Pack' and 'Dispensers'.
2. Established brand support.
3. Reasonable price.
1. Seen as a bathroom centric brand.
2. Lack of knowledge about the home fragrances segment, agarbattis
considered the original home fragnences.
3. Availability of cheaper substitutes.
4. Smells are very rich flavor and stay short.
1. Expand brand portfolio and make it a complete air freshening
brand.
2. Tie up with hotels, restaurants.
3. Educating consumers on the home fragrances segment.
4. Develop customized fragrances for hotels and stores.
1. Aggressive competition from multinational giants like Airwick , Ambipur.
2. Unexpected spike in input costs.
3. New entrants .
Sanifresh-
1. Gives same benefits as other toilet cleaners at a lower
price.
2. Harpic has no scheme but Sanifresh have 8.33% scheme.
3. A 35gm Odonil free with Sanifresh 200ml.

1. Low presence in mass media.


2. Consumer awareness is very low.

1. Tie ups with hotels, better shelf visibility in


supermarkets
2.Untapped rural market.
3. A huge market is blank.
1. Aggressive competition from well established names.
2. Use of cheaper products in middle class households like
phenyls and acid for toilet cleaning.
3. Competition from local and international players.
Fem HRC-

1. Established brand name in skincare brands acquired by Dabur


2. Herbal bleach cream with trust of Ayurvedic ingredients
3. Strong distribution network and good brand
visibility

1. Skin Sensitivity can be an issue for some customers

1. Untapped rural market


2.Innovation by development of R&D

1. Strong and established competitors like Veet


2. Threat from substitutes
3. Low brand loyalty of customers
• Retailers face main problems with the company by Damage Replacement, credits issue, late or no
delivery.

• Most of the retailers say that sales have been decreased a lot. This is because lot of customers buying
the products online from big basket, Grofers or from the modern trades like Big Bazaar, Spencer’s etc
where they get more offers, discounts, cash backs, and buy one get one free or buy two get two free
and many more.

• Consumer awareness for Sanifresh, Fem Hrc is very low.

• Find that our competitor are giving some display and give money to the retailer. Some pictures are
given below :
ECO IN LAST 3 MONTHS April'19
Jan-19 Feb-19 Mar-19 TOTAL AVG HIGHEST Ach. Ach. %
OD 50GM (3+1) 176 147 118 441 147 176 209 1.421769
OD 75 GM (3+1) 93 78 76 247 82 93 125 1.518219
OD ZIPPER 35 31 22 88 29 35 50 1.704545
OD SMILEY 231 28 21 280 93 231 84 0.9
OD AEROSOL 44 44 28 116 39 44 73 1.887931
SANIFRESH 200 50 39 8 97 32 50 100 3.092784
Jan-19 Feb-19 Mar-19 Apr-19 TOTAL AVG. HIGHEST Ach. In MAY Ach.%
FEM HRC 47 45 43 78 135 33.75 78 103 3.051852

ECO IN LAST 3 MONTHS April'19


Jan-19 Feb-19 Mar-19 TOTAL AVG HIGHEST Ach. Ach. %
OD 50GM (3+1) 74206.33 81316.31 56987.52 212510.16 70836.72 81316.31 125706.48 1.774595
OD 75 GM (3+1) 86916.6 62994.6 62809.62 212720.82 70906.94 86916.6 114457.23 1.614189
OD ZIPPER 16929.59 16819.36 13889.49 47638.44 15879.48 16929.59 31153.06 1.961844
OD SMILEY 48484.4 4534.4 4097.6 57116.4 19038.8 48484.4 12542.4 0.658781
OD AEROSOL 36,199.12 18310.02 12522.37 67031.51 22343.84 36199.12 40724.01 1.822606
SANIFRESH 200 3199.22 2884.96 582.54 6666.72 2222.24 3199.22 6796.3 3.058311
Jan-19 Feb-19 Mar-19 Apr-19 TOTAL AVG. HIGHEST Ach. In MAY Ach.%
FEM HRC 13902.07 12396.63 9219.22 27692.4 63210.32 15802.58 27692.4 29851 1.888995
ECO IN LAST 3 MONTHS April'19
Jan-19 Feb-19 Mar-19 TOTAL AVG HIGHEST Ach. Ach. %
OD 50GM (3+1) 700 764 536 2000 666.6667 764 1170 1.755
OD 75 GM (3+1) 545 395 393 1333 444.3333 545 708 1.59339835
OD ZIPPER 442 436 358 1236 412 442 790 1.91747573
OD SMILEY 2331 206 186 2723 907.6667 2331 603 0.6643408
OD AEROSOL 344 220 150 714 238 344 387 1.62605042
SANIFRESH 200 118 104 21 243 81 118 245 3.02469136
Jan-19 Feb-19 Mar-19 Apr-19 TOTAL AVG. HIGHEST Ach. In MAY Ach.%
FEM HRC 276 246 180 549 1251 312.75 549 589 1.883293