RETAIL INDUSTRY

Group Members:
• Manish Pandey
• Malka Nasim
• Saurabh Pathak
• Rishab Bali
• Simran Kharwal

BUSINESS ENVIRONMENT
SOCIAL SUSTAINABILITY
 Retail industry accounts to 10% of the Country’s GDP and employs 8% of the
workforce.

The market in FY 2018 grew with a CAGR of 13%, touching a revenue of US $

950 Billion.
MARKET SIZE (US $ Bn)
1400

1200

RETAIL
1000
INDUSTRY
800

600

400

200

0
2014 2015 2016 2017 2018 2019 (Exp)
MARKET SIZE (US $ Bn) 534 600 641 672 900 1200
 The overall segments can be divided into two categories:

Hard - These types of goods

include appliances,
electronics, furniture, sporting
goods, etc. Sometimes
referred to as "hardline Soft - This category includes
retailers." clothing, apparel, and other fabrics.

MARKET
SEGMENTATION Strategy which Retail Industries use to sell its products:
Demographic - These are retailers that
aim at one particular segment. High-end
retailers focusing on wealthy individuals.

Discounters - These also tend to offer a

wide array of products and services, but
they compete mainly on price.

Department Stores - Very large stores

offering a huge assortment of goods and
services.
 ONLINE RETAILING (US $ Bn)
33

18
15
13

RETAIL INDUSTRY ONLINE RETAILING (US $ Bn)

2015 2016 2017 2018

Contd…
13 15 18 33

e-commerce Industry
Online retail sales are have shown a growth rate of 31 per cent 2015 2016 2017 2018

year-on-year to reach US$ 32.70 billion in 2018. 60

50
50
India's e-commerce industry has reached US$ 53 billion mark. 39
40

30 27

20
13
10

0
e-commerce (US $ Bn)