Lesson 1: Trending

Introduction:
The 21st century is a deluge of overwhelming
demands from a digital society; hence, enormous trends
have merged. Global trends have been increasingly given
attention and anchored to socio-cultural, economic, and
political dimensions. Unconsciously, individuals do not
realize that they have been into certain trends.
 Lets Recall
Which among these random words do you like most? Rank by putting 1 as your most like
and 10 as your least like in the blanks.
1. Hip-hop _______
2. Rap _______
3. Skin Whitening ______
4. Twitter ______
5. Social Network ______
6. Maintaining body figure ______
7. Hair rebond _____
8. Hair dyeing _____
9. Fashion ______
10. Gadgets _____
11. Nail Art _____
12. Monopad ____
 Pair and Share
Pair with a classmate and share your answers.
1. Discuss why you like it most and the least that you like.
2. Answer the following questions:
a. Have you ever had your hair straightened? Why? Why Not?
b. Have you ever used whitening cream? Why? Why Not?
c. Have you done hip-hop? Rap?
d. Do you have electronic gadgets? Name them.
e. Who influenced your fashion and interests?
f. Why do you think these have become part of your
lifestyle/culture/standards?
 Objectives
1. Define trend
2. Explain trend by tracing the roots of any
emerging trend.
 Why do we believe what we
believe?
“ We understand the way we have been made to understand, and we
embrace that understanding” – John Quincy Adams
- We adhere to something based on our understanding. Why do you
think you believe on something? What makes you understand
anything?
- This lesson will have you examine a practice many men and women
do. It will help you distinguish and discover if a thing is a trend or a
fad.
 Rethinking Beauty: Trends in beauty today
Irina Barbolava
According to Euromonitor, the global beauty industry is looking in better shape
than it did during the depths of the recession in 2008/9, and has recovered its
equilibrium. Although the mass market dominates at $16bn, the premium sector
powered ahead in 2012 and is worth $4bn, with a strong revenues from US,
Chine, Brazil, and Saudi Arabia.

Premium Skin care was a high point, but nail polish was another noteworthy
product category, growing by 13%(+23% in the US).” We call it the nail index”,
commented Barbalova. “ It’s about expressing individuality with a luxury feel at
an affordable price.” Men’s skincare is another high point, which has been
increasing three times that of women’s skincare, due to a focus on simplicity,
health and solutions-based products.
 The beauty ideal:
The fashion silhouette
Kirsten anderberg
Throughout these many cultures and times,
each “Fashion silhouette” has molded many
different views of beauty. All of these women
were considered beautiful for adhering to
each social different things and still believe
the beauty construct that she or he has
eternalized is the right one.
In fashion, the term silhouette refers to the
line of a dress, or the garment's overall
shape. Silhouettes can be used to
emphasize and alter a woman's shape to
create a flattering illusion.
A chinese woman’s foot was considered beautiful
if it was small, so foot binding was incorporated
into the culture and took place for about 1000
years. Around the age of six, small girl’s were
wrapped in tight bandages, so they could not
develop normally. They would break and become
deformed. These feet remained small and
dysfunctional and prone to infection, paralysis, and
muscular atrophy. The feet usually stayed between
4-6 inches long.
Many African tribe woman have had their
lips supported and stretched by metal rings(
Lip Plates) since early childhood. In
adulthood, their stretched lips express the
ultimate beauty.
“Giraffe necks” are common in a tribe living
close to the border of thailand and also in
many african tribes especially in kenya and
tanzania.
What was considered beautiful for an
aristocratic Elizabethan woman in Tudor
England involved whitening the face,
plucking eyelashes, and shaving back the
hairline to show a prominent forehead.”
(Shaw 2006)
Georgian wig vanity. In the late 1700s,
woman began to wear their giant wig that
took hours to prepare. Woman and often
had to sleep sitting up and scratched their
scalps with a tool resembling back
scratchers of today. The hair could be built
up to 30 inches tall and lice and persistent
headaches were common. (Thomas 2014)
Corsets. Not only did they make it hard for women
to move freely or sit down, but they also damaged
internal organs and restricted air flow. This led to
fainting and less energy than they would have
otherwise. It would take about 2 years for internal
organs to “trained” into a smaller position around
the waist about a year of not wearing a corset for
the internal organs to settle back into regular
positions. (Thomas 2014)
In the year 1920s,flappers were “in” and
many women opted for breast reductions or
binded theirs to fit with the social standard.
Yet, not much after that larger breasts were
the norm and women began going under the
knife for breast enhancement.
Today, girls in our society are being
constructed to constantly strive for a slimmer
figure. Anorexia Nervosa and Bulimia have
evolve into somewhat of an epidemic.
Anorexia
• lack or loss of appetite for food (as a
medical condition).
• an emotional disorder characterized by an
obsessive desire to lose weight by
refusing to eat
Bulimia
• an emotional disorder involving distortion of
body image and an obsessive desire to lose
weight, in which bouts of extreme overeating are
followed by depression and self-induced
vomiting, purging, or fasting.
• an eating disorder in which a large quantity of
food is consumed in a short period of time, often
followed by feelings of guilt or shame.
EPIDEMIC
an outbreak of disease that spreads quickly
and affects many individuals at the same
time : an outbreak of epidemic disease