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  • A Presentation On Business Plan For Coffeeville: Prepared By: Riccardo Tumminia Student Id: 42211

    Diunggah oleh

    Jibendra
    266 tayangan10 halaman
    CoffeeVille is a business that aims to expand to multiple locations in Melbourne over five years by providing high quality fair trade coffee, food, and excellent customer service. The business will target individual takeaway customers, those dining in, and groups for catering. Marketing strategies include completing a marketing plan, magazine and direct mail advertising, maintaining a website and social media presence. Sales forecasts project $105,000 in monthly sales from coffee, food, and drinks. Strengths include skilled staff and products that exceed competitors, while weaknesses are a limited marketing budget and capacity. Opportunities exist in market potential and expansion, while threats include growing competition and uncertainty in coffee supplies.

    Deskripsi Asli:

    Business plan presentation

    Judul Asli

    Coffee Ville

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    CoffeeVille is a business that aims to expand to multiple locations in Melbourne over five years by providing high quality fair trade coffee, food, and excellent customer service. The business will target individual takeaway customers, those dining in, and groups for catering. Marketing strategies include completing a marketing plan, magazine and direct mail advertising, maintaining a website and social media presence. Sales forecasts project $105,000 in monthly sales from coffee, food, and drinks. Strengths include skilled staff and products that exceed competitors, while weaknesses are a limited marketing budget and capacity. Opportunities exist in market potential and expansion, while threats include growing competition and uncertainty in coffee supplies.

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    © All Rights Reserved
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    266 tayangan10 halaman

    A Presentation On Business Plan For Coffeeville: Prepared By: Riccardo Tumminia Student Id: 42211

    Diunggah oleh

    Jibendra
    CoffeeVille is a business that aims to expand to multiple locations in Melbourne over five years by providing high quality fair trade coffee, food, and excellent customer service. The business will target individual takeaway customers, those dining in, and groups for catering. Marketing strategies include completing a marketing plan, magazine and direct mail advertising, maintaining a website and social media presence. Sales forecasts project $105,000 in monthly sales from coffee, food, and drinks. Strengths include skilled staff and products that exceed competitors, while weaknesses are a limited marketing budget and capacity. Opportunities exist in market potential and expansion, while threats include growing competition and uncertainty in coffee supplies.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 10

    A Presentation on Business Plan for

    CoffeeVille

    Prepared by : Riccardo Tumminia

    Student ID: 42211

    1
    Vision, Mission
     Vision: Within five years, CoffeeVille will have expanded to
    a number of key locations in the Melbourne CBD.

     Mission: CoffeeVille provides:


     High quality, fair trade coffee
     Superior hot and cold gourmet food and beverages
     Consistently high level of service that is expert and
    knowledgeable, fast and friendly.
    Goal and Objective
     CoffeeVille only serves certified fair trade coffee.
     Where possible, CoffeeVille sources local
    ingredients and products.
     CoffeeVille provides a friendly environment for
    staff and customers.
    Target Market
     Individual takeaway
     Individual sit-down
     Groups (organisations and business catering).
    Marketing strategy
     Marketing plan completion: Provide direction to
    marketing activities and coordinate with business plan.
     Weekly magazine advertising: Will target key takeaway
    and sit down customers.
     Monthly direct mail: Will target catering customers with
    key messages based on up to date customer needs.
     Website maintenance: Will allow message to computer
    literate customers to be updated.
     Website content update in line with current campaigns
    and offerings: Will allow information on site to coordinate
    with and enhance customer calls to action from campaigns.
     Facebook campaign: Will reach growing number of social
    network users and use potential for viral and word of mouth
    promotion.
    Finances
     Sales Forecast
     CoffeeVille sales targets are:
     $105,000 total sales monthly:
     300 cups of coffee daily =$24,000/month
     150 focaccias and salads daily = $24,000/month
     230 pastries and muffins daily = $25,000/month
     50 bottles of soft drink daily =$2,000/month
     10 catered lunches/week = $30,000/month
    SWOT Analysis
    Strength Weakness
    •Excellent staff, highly skilled at •A limited marketing budget to
    coffee making and food preparation. develop brand awareness.
    •Great location. •Limited space and capacity to serve
    •High customer loyalty. more customers.
    •Coffee and food offerings that •High cost of sales associated with
    exceed competitors’ offerings in choice to provide fair trade and
    quality and speed organic food and coffee

    Opportunities Threats
    •Strong market potential. A significant •Competition from local cafes and food
    percentage of the target market still not service providers.
    visiting CoffeeVille on a daily basis. •Uncertainty of worldwide coffee
    •Expansion and franchising. supplies.
    •Extension of business hours. •Potential shifts in population when
    •Corporate catering buildings or streets are redeveloped.
    PEST Analysis
    Political Economic
    •Political stability and importance of •Moderately falling interest rates
    Consumer Services sector in the
    country's economy.
    •Bureaucracy and interference in
    Consumer Services industry by
    government.
    •Legal framework for contract
    enforcement
    Social Technical
    Promote itself as environmentally and Effective use of its website and social
    socially responsible and conduct networking to reach its target markets.
    business operations accordingly
    Risk Management
     Adjustment of marketing strategy to ensure
    differentiation and appropriate positioning of
    CoffeeVille in order to compete effectively
     Continuous implementation of marketing strategy to
    highlight key points of difference between us and
    competitors.
     Promotional focus on training and development
    opportunities.
     Regular training for existing staff.
    10

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