What is a trend?

Why should I be spotting them?

What is fad?
A trend is the general tendency or direction
in which something’s going to move, develop
or change.
It’s defined by a shift in mentality or
behavior that then influences a significant
number of people.
Fads

- Is a fashion that is popular for

a short period of time.
Not to be confused with ‘fashions’ or ‘fads’
which increase dramatically followed by an
almost immediate decline, trends last much
longer and have a much greater impact on
society.
Elements and characteristics of trend:

• Duration of time,
• Acceptability,
• Cultural Basis,
• Transitory increase
or decrease
Duration of time

The lifespan of products or ideas that

become trends do not disappear quickly.
Trends have long staying power and enjoy
a long period of popularity
.
Acceptability

Trends are popularly accepted

by many industries and people.
Cultural Basis

A trend is rooted on the people's cultural

traditions, beliefs, and values. A trend persists
and continues because people have seen it as
part of a society's culture.
Transitory Increase or decrease

A trend shows a transitory increase or

decrease of a particular idea, event or
phenomenon.
Agents in trend

• Driver,
• Enabler,
• Blocker
5 Types of trend

• Microtrend,
• Macrotrend,
• Megatrend,
• Gigatrend,
• Nanotrend
Trendspotting

It is wider than cool hunting and refers

more generally to the study of trends
and the way they develop and affect
society.
Cool Hunters

They find the next big thing and cool in

the present while looking for something
conventional.
 Trendspotter

They use an established idea but are

looking for something that will be
effective in a long term period.
Microtrend

These are the little things that happen all

around us. Trends that are so common
we get used to it.
Macrotrend

These are the trends that can endure for

surprisingly a long time. It's also the
trends that affect the society.
Megatrend

These are the trends that can stay

healthy for decades or lasts for 10 years.
Gigatrend

It is a megatrend that goes on for half a

century or more. These are the trends that are
so general, they affect most areas of human
life.
 Nanotrend

These are the trends that are yet to be

expected. It can be an alternative trends
that exists in trends.
Trend Analysis

It is the extended analysis that becomes

possible if trendspotting pays attention to
the wider area of human behavior.