BLACK FRIDAY

WHAT IS BLACK FRIDAY?

Black Friday is a shopping day in the United
States(Tammany hall), from every fourth Thursday of
November, which has been regarded as the beginning of
the country‘s Christmas shopping season since 1952, till
the end of the year.
Black Friday is not an official holiday, but in
California and some other states it is said to be shopping
holiday only for the state government employees. Black
Friday consists of, a day full of special shopping deals
and heavy discounts, for the four Thursday`s till the
month end(December).
HISTORY OF BLACK FRIDAY

The first recorded use of Black Friday was applied

not to holiday shopping but to the crash of the U.S.
gold market on September 24, 1869, caused by two
unscrupulous criminals- Wall Street financiers, Jay
Gould and Jim Fisk, worked together to buy up as
much as they could of the nation’s gold, to drive the
price sky-high and sell it for huge profits. But on that
Friday, the market went into free fall and bankrupted
everyone from Wall Street bankers to farmers were
collapsed.
WHY THE NAME BLACK FRIDAY?
Black usually refers to disaster, omened, depression or
ill-omened. Friday - ancient superstition.
 During the early 1990`s there was a plan by the
retailers regarding black Friday to attract the
customers by sale with large discounts. This made the
retailers to rapidly grow their profit. So from that they
started to record their bookkeeping practice
indicating,
Black - PROFIT
Red - LOSS
 More about black Friday
 Retailers offers discounts on big items and top-selling brands of TVs, smart
devices and other electronics to customers in the hope that, they will
purchase higher-margin goods.
 The next years plans are discussed after result and profit of the previous
year.
 Statistically, age also factors into holiday spending, with those in the 50- to
65-year bracket spending nearly 75 percent more than those ages 18 to 25.
 According to the NRF, clothing and accessories account for more than half
(51.6 percent) of purchases made during Black Friday weekend.
There is no advertisement and revealing of discounts before the sale.
 Since it is a holiday most of the banks are closed on this day and police are
not allowed during the sale time.
 Some people use this to make trips to see family members or friends who
live in other areas or to go on vacation. Others use it to start shopping for
the Christmas season.
Us states where black Friday is a holiday
 Black Friday dates

2014 2015 2016 2017 2018

28 27 25 24 30
November November November November November
 Shopping time
The shops are available for 24 hours.
The busiest shopping hours starts from early
morning 4am to 12pm.
The discounts are offered from 9.00 am till
12pm
The average discount of every morning usually
starts with the percentage of 19%-28% and
ends up with 72%-90%.
 Retail sales
Number of
year date shops
profit
2017 Nov – 24 249 $50.9 billion

2016 Nov – 25 233 $ 47.0 billion

2015 Nov – 27 237 $ 49.1 billion

2014 Nov – 28 218 $ 41.0 billion

2013 Nov – 29 195 $ 34 billion

$ 32 billion
2012 Nov - 23 172
 Demographic research
9
8
7
6
5
female
4
male
3
2
1
0
2014 2015 2016 2017
 Cyber Monday
• A similar tradition has arisen on the Monday following black
Friday is known as cyber Monday. It is an unofficial start by
the retailers for the online purchasers who finds difficult in
purchasing on black Friday.
• It is simply known as one day online shopping , but there is no
big discounts available for the customers.
• In fact, Cyber Monday starts up in the morning 9.am to 12.pm
• According to statistics sale on Black Friday weekend
(Thursday to Sunday) have fallen consistently since 2012.
• During the 2015,151 million Americans shopped online during
cyber Monday.
 In India
• Black Friday is little known in India, as its shopping
seasons are different. The busiest times for shopping in
India (with the biggest discounts) tend to be Diwali,
followed by regional festivals like Ugadi and Pongal in
South India, Ganeshotsav in Maharashtra, Baisakhi in
Punjab and Onam in Kerala. Over the past
decade, Independence day sales (on 15th August) have
become a large attraction, though most sales in India last for
a period of one week.
• The big e-commerce retailers in India are trying to emulate
the concept of shopping festivals from the United States like
Black Friday and Cyber Monday. Flipkart, Snapdeal and
Amazon have been offering discounted products on the
major festivals in India.
Disadvantages
• No proper ads
• Limited quantity
• Have to fight against the crowds
• People stand in line hours before the stores
are opened
• No bargaining.
Thank you