BACHELOR OF

INNOVATION
™

Inovasi dan Kreativitas

dalam UKM
 BACHELOR OF

Problem Solving INNOVATION

™

Problem solving adalah penyelesaian masalah

dengan mengikuti kaidah-kaidah ilmiah tertentu
sehingga dicapai hasil solusi yang optimal.

Semua orang pada prinsipnya harus menjadi

problem solver bagi permasalahannya sendiri.

2
Tak ada seorangpun di dunia ini yang tidak BACHELOR OF
INNOVATION
™

memiliki masalah….

Kata kunci :
Seorang problem solver haruslah
seorang yang mampu berpikir
inovatif/kreatif !

3
 Apa Itu Inovasi ? BACHELOR OF
INNOVATION
™

Inovasi : semua jenis tindakan yang bertujuan

untuk memperbaiki dan meningkatkan unjuk
kerja dan/atau kualitas dari semua bentuk
kegiatan dan produk kegiatan, baik berupa
peranti keras (hardware) maupun peranti lunak
(software).

4
 Mengapa Harus Bersikap Inovatif ? BACHELOR OF
INNOVATION
™

Karena :
Tuntutan zaman bahwa besok harus lebih baik
dari hari ini, dan hari ini harus lebih baik dari
kemarin !

Artinya :
Segala sesuatu harus selalu diperbaiki
terus menerus tanpa henti.

Konsekuensinya :
Siapapun juga harus bersedia berpartisipasi dalam
memperbaiki kualitas kehidupan di segala bidang.

Jadi : siapapun juga harus mau dan mampu bersikap inovatif

5
 Bagaimana kalau tidak mau BACHELOR OF
INNOVATION
™

atau tidak mampu ???

 Akan terjadi seleksi alam : siapa lemah, dia akan kalah !!

 Bagi yang kalah, mereka akan “terpinggirkan”, tersingkir

dari arena perjuangan hidup karena selalu bersikap
apatis, masa-bodoh, semau gue, malas, bebal, dan
ceroboh.

 Bagi yang “menang”, mereka akan selalu memegang

peranan penting di arena perjuangan hidup karena akan
selalu bersikap kritis, dinamis, rajin belajar tentang
apapun juga, teliti, dan sukses.

6
Ada fakta penting : BACHELOR OF
INNOVATION
™

Biasa-biasa saja

Kurang
sukses Sukses

Sangat
Gagal sukses

Ekstrim Ekstrim
gagal sukses

Distribusi normal standar kesuksesan hidup

7
 So, What ? BACHELOR OF
INNOVATION
™

Untuk menjadi “Si Sukses”, bekal “plus”

mutlak harus dimiliki.

Langkah-Langkahnya :

 Memahami cara berpikir inovatif/ kreatif.

 Memahami metoda untuk membangkitkan daya
inovasi/kreasi.
 Memahami sikap negatif yang bisa menghalangi daya
inovatif/kreatif.
 Memahami sikap positif yang bisa mendorong daya
inovatif/kreatif

8
 Apa itu Kreatifitas ? BACHELOR OF
INNOVATION
™

Ada banyak definisi . . . . .

Stenberg dan Lubart, 1995 :
Kreatifitas adalah menginventasikan kecakapan dan ikhtiar
individu ke dalam gagasan yang baru dan berkualitas tinggi
Howard Gardner, 1998 :
• Kreatifitas adalah kecakapan individu dalam memecah-
kan masalah, menghasilkan produk dan mengajukan
serangkaian pertanyaan baru dan unik yang berbeda dari
yang pernah diajukan orang lain.
• Kreatifitas adalah kecakapan menangani masalah-
masalah baru yang ditunjukkan lewat mengamati
kejadian-kejadian bermasalah yang belum terpikirkan
oleh orang lain.
Torrance, 1999 :
Kreatifitas adalah proses menciptakan ide/gagasan/
hipotesis serta mengkomunikasikan hasilnya. 9
Tiga definisi kreatifitas dari Robert Harris, 1998 :
BACHELOR OF
INNOVATION
™

Definisi 1 :
Kreatifitas adalah kemampuan membayangkan
atau menemukan sesuatu yang baru.
Berupa kemampuan untuk membangun ide-ide
baru dengan cara : mengkombinasikan,
mengubah, atau menerapkan kembali ide-ide
yang sudah ada.

Pada dasarnya : semua orang secara substansial

memiliki kemampuan kreatif sejak lahir

Ini dibuktikan dengan daya kreatifitas yang terdapat pada

semua kanak-kanak. Pada orang dewasa, kreatifitas seringkali
tertekan oleh pendidikan standar yang diperoleh. Tetapi,
sebenarnya kemampuan ini tetap ada dan bisa dibangunkan
kembali !
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 BACHELOR OF
INNOVATION
™

Kreativitas adalah proses timbulnya ide yang

baru, sedangkan inovasi
adalah pengimplementasian ide
itu sehingga dapat merubah dunia.

Kreativitas hanya membuat perbedaan, Inovasi

membuat perbedaan tersebut memiliki nilai
komersil.
 BACHELOR OF
INNOVATION
™

Creating Blue Oceans

 BACHELOR OF
INNOVATION
™

The Book and the Authors

© JOHN ABBOTT © JOHN ABBOTT

Prof Chan Kim Prof Renee

Mauborgne
 BACHELOR OF

Accolades INNOVATION
™

Over 2 million copies sold

Translated into over 41 foreign

languages – a world record
Taught as the major theory of strategy at
leading business schools
Gives insights to CEOs, Executives,
Heads of State and Prime Ministers
BACHELOR OF
INNOVATION
™
BACHELOR OF
INNOVATION
™
 New Market Space BACHELOR OF
INNOVATION
™

Red oceans and blue oceans make up market

universe
Red oceans: all industries in existence
= known market space
Blue oceans: all industries not in existence
= unknown market space
 The Continuing Creation BACHELOR OF
INNOVATION

of Blue Oceans ™

Blue oceans have been around for some time;

a feature of business life
Industries never stand still, constantly evolving
Significant expansion of blue oceans over
years
So why the focus on red ocean strategy?
Corporate strategy influenced by military strategy
Need to create new market space that is uncontested
 BACHELOR OF
INNOVATION
™

The Impact of Creating Blue Oceans

 Value Innovation: The BACHELOR OF
INNOVATION
™

Cornerstone of Blue Ocean Strategy

•Creators of blue oceans
follow value innovation
•Value Innovation
–Equal emphasis on value and
innovation
–Defies value-cost trade-off
of competition-based strategy
–Successful value innovation:
•Drives down costs while
driving up buyers’ value
•Uses a whole-system approach
•Follows reconstructionist view
 BACHELOR OF
INNOVATION

Red Ocean Vs. Blue Ocean ™

•Compete in existing • Create uncontested

market space market space
•Beat the competition • Make the competition
irrelevant
•Exploit existing demand
• Create and capture new
•Make the value-cost demand
trade-off • Break the value-cost
trade-off
 Take Aways BACHELOR OF
INNOVATION
™

Red ocean strategy is a market-competing

strategy, while blue ocean strategy is a
market-creating strategy
As red oceans are becoming bloodier, we
need to create more blue oceans
“The only way to beat the competition is to
stop trying to beat the competition!”
 Points of view BACHELOR OF
INNOVATION
™

Business often look at the industry from a

structuralist (supply) point of view

What if we looked at the industry from a

reconstructionist (demand) point of view?

Market boundaries are not viewed as given,

but could be reconstructed to unlock new
demand
 Strategy Canvas BACHELOR OF
INNOVATION
™

The strategy canvas is both a diagnostic and an action framework for building a
compelling blue ocean strategy. It captures the current state of play in the known
market space. This allows you to understand where the competition is currently
investing, the factors the industry currently competes on in products, service, and
delivery, and what customers receive from the existing competitive offerings on the
market. The horizontal axis captures the range of factors the industry competes on
an invests in. The vertical axis captures the offering level that buyers receive across
all these key competing factors. The value curve then provides a graphic depiction
of a company’s relative performance across its industry’s factors of competition.
High
Premium Wines

Budget Wines

Low
Wine range
Use of Above-the-line Vineyard prestige
Price
enological marketing Aging and legacy Wine
terminology quality complexity
Four Actions to create a Blue Ocean
BACHELOR OF
INNOVATION
™
Raise
What factors
should be raised
well beyond the
industry standard?

Eliminate Create
What factors What factors should
should be be created that the
eliminated that the industry has never
industry has taken offered?
for granted?

Reduce
What factors
should be reduced
well below the
industry standard?
 To Be Canvas BACHELOR OF
INNOVATION
™

•Eliminate

•Reduce

•Raise

•Create
 The Case of Cirque du Soleil BACHELOR OF
INNOVATION
™

Cirque du Soleil achieved rapid growth in a

declining industry with low profit potential
Cirque du Soleil created uncontested new
market space that made the competition
irrelevant
If you don’t know them you can see some at
http://www.youtube.com/watch?v=M4lAPI5BAuk
 Example: Cirque du Soleil BACHELOR OF
INNOVATION
™

Instead of simply trying to outpace the

competition, Cirque du Soleil offered people
both the fun and thrill of the circus and the
intellectual sophistication of the theater
Because of this, Cirque du Soleil appealed to
both circus customers and noncustomers
 Example: Cirque du Soleil BACHELOR OF
INNOVATION
™

Each show, like a theater production, had its

own unique theme and storyline
This allowed customers to return to the show
more frequently
They also did away with the traditional high-
priced concessions and vendors thereby
cutting costs
 Example: Cirque du Soleil BACHELOR OF
INNOVATION
™

Cirque du Soleil effectively combined the best

of both the circus and the theater while
eliminating everything else
This allowed them to achieve both
differentiation and low cost
 Eliminate-Reduce-Raise-Create BACHELOR OF
INNOVATION
™

Eliminate Raise
Star Performers Unique venues
Animal shows
Aisle concession sales
Multiple show arenas
Reduce Create
Fun and humor Theme
Thrill and danger Refined environment
Multiple productions
Artistic music and dance
 The Strategy Canvas BACHELOR OF
INNOVATION

of Cirque du Soleil ™

Eliminate Reduce Raise Create

hi
Ringling Brothers

Cirque du Soleil
offering level

Smaller Regional Circus

lo
Animal Shows Multiple Show Theme Multiple
Price Thrills & Danger
Arenas Productions
Star Performers Aisle Concessions Fun & Humor Unique Venue Refined Viewing Artistic Music
Environment & Dance
© Kim & Mauborgne 2006