Leadership Traits

Here are the 12 important traits in defining a good leader

Vision Integrity Responsibility

Decisiveness Passion Initiative

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Leadership Traits
Here are the 12 important traits in defining a good leader

Courage Judgment Knowledge

Loyalty Perseverance Unselfishnes

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 SAMSUNG
ORGANISATIONAL BEHAVIOUR

Presented by :

Alice (00000025107)
Cindy Clarita (00000025024)
Cindy E. Kinarty (00000025023)
Shannia (00000025049)
Samsung Headquarters in Korea
Introduction

About Samsung
Samsung is a multinational corporation headquartered in South
Korea. The company offers home appliances such as TVs,
printers, refrigerators, and washing machines as well as mobile
telecommunications products like smartphones and tablet PCs.
Founded in 1969, Samsung Electronics has grown into a global
technology leader, managing more than 200 subsidiaries in the
world.

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Samsung Products
Mission and Vision

Vision to Be Shared

Mission to Be Achieved
Increasing competitive edge,
Vision 2020 : "Inspire the World,
secure new growth engine
Create the Future"
and innovate advanced core
technologies
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 SWOT Analysis
 Strong brand image
 Global presence
 High research and
development (R&D)
 Growing market for
smartphones and tablets
 Digital technology
diversification and acquiring
other businesses
 Weak position in the PC
market
S W  High dependence for software
from other parties
 Customer perception
 Competitors (esp. Chinese
O T
manufacturers)
 Expenses on R&D and
marketing keep growing
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Strategy
1. Effective Market Readership

Samsung closely observes the market and is fast in replicating new products and/or
introducing new features in existing products
But Samsung combines market research and unparalleled execution of execution

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 2. Scanning and utilising
opportunities in the market.

IT & Mobile Consumer Device

Communications (IM) Electronics (CE) Solutions (DS)
3. New product development.

36 R&D Centers
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Strategy

4. Supply chain and distribution

Samsung is a diverse business with

chips, displays, and other technology.
Samsung's in more places than Apple
with a brand new phone, as well as lower
end options for the developing world.

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Strategy

5. Management
Samsung invest in making batteries for digital devices
and flash memory to being a global leader. Samsung
wants to be the dominant player in the smartphone
market.

6. The Future
Samsung would strengthen product competitiveness by
differentiating core features and services, and
reinforce the sell-out programs and experiential stores.

Samsung plans to continue optimising its mid to low-

end line-up and enhancing productivity in order to
achieve qualitative growth of the smartphone business.

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 Pratices

Differentiation Donation
Strategy Promotion Training Activities
design products to Samsung Team of include medical influences and
be known to the Empowered subsidies, program impacts to
market uniquely in Partners company pensions, improve the brand
their industry work facilities and
condo rental
services. 13
Ethical or Organizational Problem in Samsung

Hiring
Younger
Employees

•Samsung did not treat the worker fairly

•They used child Labor
•Using worker fewer than 16 year old.
•Changing the name on the young person’s ID card to the name of past worker.
•Hires a large number of student and child workers.
•This children were paid only 70% of the wages. 14
 Paying Feedback Strategy
• Customer, especially • Negative comments of • Marketing Strategy
student competitor product • Gain more support
• 2 third party marketing • Positive comments of and eliminate
companies own product competitors
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Samsung Note 7 Issues

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Organizational Structure

Samsung Organisational Chart

The organizational structure of Samsung Electronics is a mechanistic

organization: which is hierarchical and bureaucratic characterized by strong
preference for formalization, procedures, bureaucracy and a high level of
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differentiation.
Work Design

The company is for its people, Samsung is very respect to their workers. It provides
benefits and gives employees the opportunities to make an impact on the success of
the company. Employees express their satisfaction at being able to contribute towards
the development of products.. These factors contribute a good job environment.

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Pillars of Organisational Culture

Goal
Value People

Vision
and
Mission Innova
tion
Sustain Culture
ability

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Recommendation
Samsung has been trying to erase the brand image of
not innovative for a few years by spending more on R&D
to develop new products as well as slowly but surely
changing its structure to meet the global market
challenges.
Thank You
Any Questions?