Headline Writing

Aira Mae M. Castillo

 Headlines
• It is the title above in a story (newspaper,
magazine, newsletter)
• It calls attention to the story.
• It can be photo or illustration, it aims to catch
the reader interest.
• is defined as a line or collection of lines of
display type that precedes a story and
summarizes it or introduce.
 Structure of Headlines:
1. Flush left headline
2. Crossline headline
3. Inverted pyramid headline
4. Dropline or step form
5. Hanging indention
6. Boxed headline
7. Jump story headline
 Flush Left Headline

A modern headline forms in use. It consists

of two or three lines of headline. The design is
simple and allows freedom in writing the
headline. No rules govern the writing of the
flush left headline.
 Ex. (flush left Headlines)

1.New Delhi sets record

with 1500 murders.
2.Cease fire in London
Deployment of UN
Peacekeeping force soon.
3. Muslim world
unites against
US presence in
Iraq.
 Ex. (flush right headlines)
1. New Delhi sets record
with 1500 murders.

2. Ceasefire in London,
Deployment of UN
peacekeeping force
soon.
 Cross-Line Headline

The cross-line headline is quite similar to a

banner headline. It is a large headline, it does
not span the entire width of the page. It is one
of the simplest types of headlines, consisting
of a single line and one or most often more
columns in width.
 Inverted Pyramid Headline
It concentrates on presenting pertinent facts
first. It gives the reader the most important
points quickly . The inverted pyramid headline
generally consists of three lines. First runs
across the column and the other two lines are
shorter than the first line.
9 Tips for Writing Great Headlines

• Use Simple but Powerful Language

• Target a Keyword with High Search Volume
• Make a Bold Statement
• Include Numbers in Your Headline
• Do Your Competitive Research
• Ask a Strange or Funny Question
• Create a Sense of Urgency
• Leave an Air of Mystery
• Write Multiple Headlines and Vote on the
Best