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B2B E-Commerce



 Materi lebih membahas mengenai hal-hal yang berkaitan dengan sistem B2B
Kajian Materi

Pada perkuliahan ini rincian materi yang disajikan adalah :

1. Apa yang dimaksud dengan B2B ?

2. B2B MarketPlaces
3. Click and Bricks
z B2C E-Commerce

B2B is the wholesale and supply side of the commercial

a. Businesses buy, sell, or trade with other businesses

Relies on multiple electronic information technologies

a. Catalog systems
b. Trading systems
c. Data interchange
D. Electronic funds transfers
E-Commerce Marketplaces

• One to Many
– Sell-side marketplaces
– One supplier dictates product offerings and prices
• Many to One
– Buy-side marketplaces
– Many suppliers bid for the business of a buyer
• Some to Many
– Distribution marketplaces
– Unites suppliers who combine their product catalogs to attract a larger audience
• Many to Some
– Procurement marketplaces
– Unites major buyers who combine purchasing catalogs
– Attracts more competition and thus lower prices
• Many to Many
– Auction marketplaces
– Dynamically optimizes prices
E-Commerce Portals
z • B2B e-commerce portals offer multiple marketplaces
– Catalogs
– Exchanges
– Auctions
• Often developed and hosted by third-party market-maker companies
– Infomediaries serve as intermediaries in e-business and e-commerce transactions
Clicks and Bricks

• Success will go to those who can integrate Internet initiatives with traditional operations
– Merging operations has trade-offs

• The business case for merging e-commerce with traditional business operations
– Move strategic capabilities in traditional operations to the e-commerce business
– Integrate e-commerce into the traditional business
• Sharing of established brands
• Sharing of key business information
• Joint buying power and distribution efficiencies
Other Clicks and Bricks Strategies

• Partial e-commerce integration

– Joint ventures and strategic partnerships
• Complete separation
– Spin-off of an independent e-commerce company
• Barnes and Noble‟s experience
– Spun off independent e-commerce company
– Gained venture capital, entrepreneurial culture, and flexibility
– Attracted quality management
– Accelerated decision making
– Failed to gain market share
E-Commerce Channel Choices

An e-commerce channel is the marketing or sales channel created by

a company for its e-commerce activities

– There is no universal strategy or e-commerce channel choice

– Both e-commerce integration and separation have major
business benefits and shortcoming
– Most businesses are implementing some measure of clicks and
bricks integration