and
News Corporation:
A COMPARATIVE ANALYSIS OF
BUSINESS ETHICS
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Contents
• What is ethics?
• Why Business Ethics?
• Walt Disney and ethics
• News corporation and ethics
• Most liked and least liked aspects
• Beyond a written code?
• Breach of ethical conduct: an
example
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We have all
witnessed …..
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RECESSION
The Question that Was All
around:
Are our ethics and
incongruencies in them
responsible for it???
Where does society derive its sense of
right and wrong from?
• W H Y S H O U L D O N E B E E T H IC A L ?
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• Ensure policies are legal and rightfully unbiased
• Avoid violence and criminal acts
• Promotes a strong public image
• Legitimizes managerial actions
• Strengthens alignment of organization's culture
• Greater trust and greater consistency in relationships
• Major source of competitive advantage
• ANCHOR for the organisation.
• Ethics is something you feel, not something you think
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WHY SHOULD ONE BE ETHICAL?
News Corporation: 3 most liked
practices
• Company funds and property
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• Dealing with government officials
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• Accommodation for disabilities
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Reasons for liking
• Treat all employees with fairness, dignity and respect
• Upholding the basic human rights
• Inclined towards individual career development and advancement
• Respect for privacy of employees: dignity and belongingness
• A great balance of professionalism and compassion
• Makes it very ‘humane’ & captures the very essence of humanity
• Diversity encourages- cross cultural infusion, camaraderie and
relationship building
• Accountability for the proper expenditure of company funds
• No payment to govt. officials to entice them
• Disabilities' not a hindrance….equal opportunities
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Reasons for liking
• Tapping of unique talents
• A platform for cultural and intellectual learning
• Melting pot
• A mix that reflects all genres of employees and customers: more identifiability
• Belief that diversity is the best way to develop superior products
• Fair competition
• Delivering quality and sincerity to customers
• Developing trust
• Not mislead or cheat customers
• Synergy: free communication and a sense of empowerment
• The employees feel “This is my company…. I am responsible for it!”
Walt Disney: 3 least liked practices
• Safety
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• Doing businesses with family
members
• Acceptance of gifts
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News Corporation:
3 Least liked practices
• Legal disputes- limited expression
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• Insider trading
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• Business hospitality
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Reasons for not liking
• Safety standards should have been more
detailed and specifically laid out
• Complete abstinence from businesses with
family….. Refutes the basic principle of
free business
• You can lose out on good talent just because
Mr. X happens to be family
• A feeling of devaluing family ties creeps in
• Too much emphasis on not giving or taking
gifts, although it keeps a check on
corruption but sometimes gifts in business
can promote goodwill.
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Reasons for not liking
• Hinder individual freedom
• Lessens a sense of propriety
• Stifles out-of the box thinking
• Rigid mental framework in whatever you do…..in
even simple gestures as gift giving
• If a person is engaged in a lawsuit , he should be
free to discuss that matter with anyone he
likes.
• Freedom to exercise free will
• An employee should not be held responsible for
the actions of his family members because he
may not be aware of their actions regarding
purchase of securities by them
• Who will fix the limits of lavishness or otherwise
of entertainment, meals or transportation
Beyond a written code….
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An example
A n exa m p le
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Thank You