Team 6:

Pramod Kumain 1827216

Tata Motors Ltd. Adhi Narayan 1827215
Risabh Surana 1827215
Connecting aspirations Vaibhav Mehta 1827227
Abdul Rehman 1827022
 Content
01 Introduction

History, Mission and Vision, Milestones and recognitions.

Performance overview
02 How each segment is performing and how strategic plans are being
implemented

Acquisition of JLR
03
How Tata motors management valued JLR and future aspects

04 SWOT analysis

Swot analysis of sustainable competitive advantage

05 Suggestions and learning's

Suggestions for the company and what we learned from the project
 History at a glance

1945 1954 1992 1993 2004 2006 2008 2009 2017

Foundation Cars Announced that it signed

Daewoo JLR a MOU with Volkswagen
It was founded by It entered into small
It acquired South It acquired Jaguar
Jamshedji Tata vehicle segment
Korea’s Land Rover
(TELCO) as
Daewoo(Truck
locomotive
manufacturing unit)
manufacturing unit Joint venture Hispano
It decided to pursue Marco Polo
Commercial It formed Joint acquired full ownership
first joint venture of Hispano Carrocera in
It tied up with Daimler – Benz with Cummins Venture with Brazil
and entered into commercial based Marco polo 2009
Engine
segment
Mission and Vision statement

Core Values
Core Values
Safety, Agility, Care, Respect, Ethics, Diligence

New addition: Integrity, Teamwork, Accountability, Costumer focus,

Excellence, Speed

Mission

We innovate mobility solutions with passion to enhance quality of life

Vision

As a high-performance organization, we are, by FY19:

• Among the top three in global CV and domestic PV
• Achieving sustainable financial performance
• Delivering exciting innovations
Evaluation of Vision
 Looking Ahead

New-gen family of power train with best in class fuel efficiency, performance durability &
reliability

Introducing contemporary & value added features & technologies to increase the product appeal,
safety & comfort

Actively working on alternate propulsion systems, including zero emission technology in EVs for
certain application

Leveraging modular state of the art architectures both in CV & PV

Source: Strategic Framework | TML Annual Report 2017-18

Acquisition of Jaguar Land Rover
 Why TML acquired JLR? What TML has paid for?
Long term
benefits from low
cost engineering
Long Term Strategic and component
Commitment
01 04 sourcing.

Opportunity
to acquire
05 iconic brands
Opportunity to
enter the
02 with great
Premium car heritage.
segment.

03 06 Increase the
Gaining Access company's business
to world class diversity across
technology markets and
product segments.
COST SYNERGY FUTURE PROSPECTS

Rejuvenate Sales
through strong product
portfolio.

Improve Cash Flow

and Profitability.

Work force reduction

programme through
automation and
realise 400mil
through labour
overhead savings.
Opportunities to reduce
working capital and
inventory through
Supply chain.
Fix Structural issues for
project acceleration.
 SWOT Analysis

Diversified Portfolio Indifferent to changes

Global presence Market presence
Recognized Brand Weak Marketing policies
Low price cars Narrow domestic Market
R&D Activities

Strength Weakness

Opportunities Threats

Global Positioning Fuel Price

Opportunities of merger & Govt. laws on environment
Acquisitions Market Competition
Growing passenger cars Increasing production cost.
Expanding Auto market
Industry challenges Our solutions
Present Challenges
Looking Ahead – Our Plans
 Product Wise Performance

Versa, Zest, Nano Safari, Sumo, Indigo

CS

Safari Décor, Indica,

Vista, StarBus, Manza,
Winger, Magic Indigo, Sedan, Sierra, Estate

BCG Matrix

Business Growth Rate Relative Market Share

TATA MOTORS' FLASH FIGURES FOR 2019
Observations of Profit and loss of past 10 years
Observations of Balance Sheet of past 10 years
 Learning's
Strategies at management level

Challenges to sustain
.

Innovations in automobile sectors

Top to bottom approach

Forecasting
 Tata Motors Ltd.

Thank You