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CollegeDunia
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Google Trends For Diploma In Management

 The Google search for Diploma In

Management in India shows
standard trend through out the
year and gradually increases from
end of April to Mid May but from
May end to June end we see a
considerable peak in the search
interests.

OUTCOME : By understanding
this trend we can target our
audience accordingly. We can
launch the campaign when the
searches are at most hits.
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Google Trends For Management Colleges In

New Delhi
•The Google searches for
the trends “Management
Colleges” in “New Delhi”
shows a very good response
over the year

•The search interest is

moderate during almost
whole year but skyrocketed in
May 2019

OUTCOME: From this trend

we can conclude when to
invest in promotion and
branding so as to get the
maximum reach of
audience.
•
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Alexa Rank
The global rank of Institute of
Management Technology is 407,045
Which is a very high rank; Definitely
needs improvement.

•The bounce rate is 51.4% which is

very high ,This means that many
individuals are landing on the website
and not navigating.

The pages viewed per visitor is very

low at 2.6 thus there is very less
engagement on user side

Outcome: The overall traffic on the

website is low.
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SimilarWeb Rank

•The SimilarWeb rank(country) is 53,516 and

the global rank is .

•49.89% of the traffic comes as direct traffic

indicating that there is moderate awareness
of the institute.

•46.79% of the traffic is organic traffic

indicating that some amount of keywords are
branded.

Outcome: SEO must be improved on the

site so as to get more engagements.
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Google Page Speed Insight

• The overall page speed score of the website on
mobile is considerably poor at 54 & with desktop
is 70.

• The institute must invest on mobile site

improvement.

• Desktop site must also be improved so as to get

a more crawlers.

• A low speed means that search engines can

crawl fewer pages using their allocated crawl
budget, and this could negatively affect your
indexation.

• Page speed is also important to user experience.

Pages with a longer load time tend to have
higher bounce rates and lower average time on
page.
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Pindgom Insights
•The performance grade is poor at 74 and
falls in grade C.

•Considering the page size of 8.9 MB the

page size is very huge which decreases
site’s efficiency.

•The mobile load time is 8.23 s which is a

lot higher than the recommended 3s.

OUTCOME: Overall site needs a lot of

improvement the web pages must be
properly optimized so as to improve
these stats.
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Social Media Analysis - Facebook

•The posts per day is is very low at 0.5% The content must be put
often so as to get more engagements.

•The number of pages like is currently at 4,more pages must be liked

so as to get variety of audience.

•Engagement rate is 3% which is very poor the institute must post

more and respond frequently.
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Social Media Analysis - Twitter

• There have been a total of 1,428 from 2010, with 0.45 tweets
per day.

• As per the graph, the twitter activities have Increased in 2015

and maintains a good figure till now..

• Outcome: Need to emphasis more on Twitter posts use of

#Hash tags could be done so as to reach wider audience.
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Social Media Analysis - Linkedin

•The Linkedin page has 9,577

followers which is a good number

•The page also post frequently,

The last post was posted just 10h
ago .
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Competitors
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Most Relevant Traffic IMT

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Products
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SEM Rush Insights

•The organic search traffic has been dropping at

1%.

•Paid search is 3.6k i.e. what IMT is paying for

the clicks on the ads.

•The total number of back links is 58.2k, with

2.3k links gained and 2.4k lost in the last 3
months.
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Reviews on Google

• There are a total of 92 reviews on

Google. The ratings and the reviews are
mixed in nature.
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Reviews on Collegedunia

• There are 29 reviews on Collegedunia, this college has a fairly nice feedback by
the reviewers
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Reviews on Shiksha

The total number of reviews on Shiksha is 206 which is pretty high, this
college has an overall rating of 4.1 which is very good.
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Reviews on Careers360

This college has 4.0/5.0 rating on the site with 102 reviews which
is a decent number.
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Reviews on Quora

There are 25 reviews for this college on

Quora some are in favor some are not
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Conclusions
The website engagement and performance is decent to good suggesting
decent quality of interlinks, content and website development.
The direct traffic is good but we need SEO to improve the rank in organic
results. Further, higher social media engagement is necessary.
Increase in searches and content will directly impact traffic on the website
and will improve the rank of the website.
Another insight suggests the traffic to the website moderately good
compared to the competitors and need to be improved.
Mostly reviews on the internet are positive but low in number. The college
still needs more and regular reviews.
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Suggestions
The engagement for the website is very decent and needs to be maintained/improved.
More work on the part of SEO to improve the organic ranking of the website in the search results page
.
Higher level of engagement or activity on the social media platforms specially FB & Twitter in
comparison to Linkedin, encouraging cross channel integration
Campaign led approach focussing on Search Engine Optimization (SEO), keyword planning and
follow-ups to ensure least leakage of leads
Improve on communicaton, creatives, content, videos and dynamic content.
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Suggested Products
It should have more reviews on Collegedunia.com as it scores
less in comparison to competitors. This will increase the visibility
of the college.
Visibility, Banners and Listings – Not present on Collegedunia
despite page getting ranked at top on Google
Native Ads and Live Forms
Content Marketing (Highly Recommended)
Responses (Only Organic)