MARKETING

MANAGEMENT-1
AYUSHEE BARIAR, 33
CHANDER LEKHA, 37
CHITTA RANJAN PATRA, 41
DALAL DEV SAURABH, 45
DIVYAM BHADORIA, 52
 RATIONALE FOR THE
TOPIC
85% 1 out of 2
Women say they Women has some or
don’t use dirty toilets. the other UTI related
They hold their pee issues.
until they don’t find a
clean washroom.

1MILLION + Active
Germs Per Square Inch
On Public Washroom
Toilets And 40,000
Germs On Toilet Handle

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 INTRODUCING
PEE-BUDDY
FREEDOM TO STAND

Funnel shaped, and laminated

with water resistant coating
Ideal for conditions like pregnancy,
diabetes, arthritis, while travelling or
trekking & also for cancer patients
who have very low immunity. Easy to use, portable & disposable (for one time use only)

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 BACKGROUND
⊷ Disposable female urination devices were patented
as far back as 1922

⊷ Founded by Gurgaon based Deep Bajaj, Masters in

Management in Australian National University, who
came back to India to work on his startups here

⊷ Idea for Pee-buddy was born during a chatty road trip

of the Deep with his friends, in 2013

⊷ Pee-buddy is India’s first female urination device

introduced by Delhi based startup First Step Digital
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 IDEAL FOR

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 Acceptability
• It revolutionized the female hygiene segment with
an idea which was considered a taboo in India
• Till now it got overwhelming response and about
10,00,000 Units has been sold
• It has raised Rs 2.96 crore in Pre-series A from
India Angle Network

Affordability
• Priced at 30 Rs per Unit
• The price keeps decreasing when bought in packs
• Priced at 10 Units for 200 Rs, 20 Units at 375 Rs,
and 40 Units at 720 Rs

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 Accessibility
• Available online at various e-commerce websites,
like Amazon.in, Flipkart, Netmeds, Nykaa, Paytm,
Bigbasket and many more
• Offline availability at metro cash & carry stores,
medical stores, modern bazar and hypercity in
various cities like Delhi, Mumbai, Bangalore,
Lucknow, Hyderabad, Bhopal and others

Awareness
• Recommended by doctors of leading hospital like
Apollo Hospitals, Fortis Hospitals, and Max
Healthcare
• PeeBuddy has been accepted by thousands of
women at Standard Chartered Mumbai Marathon
and TCS Bangalore Marathon
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 HOW IT STARTED?

 In mid 2014, Deep launched this innovative solution

Its design was patented in 2015, and PeeBuddy Private Limited was formed in July 2015

 For two and a half years they sold the design on a pilot basis

Order of 10,000 packs from sports management firm Procam International was a major break

Roopam Gupta, roped in PeeBuddy as a sponsor for an All Women Bike Rally

To Advertise their product they offered 20 PeeBuddy free on a purchase of travel kit.

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 • Portable, Disposable Urination Device for women
• Ergonomically sound product
STRENGTHS • Lack of basic female Hygiene
• Vision of the founder
• Huge Customer Base

• Lack of presence in multiple cities.

• Social taboo
WEAKNESSES • Patriachal Mindset of Middle Men.

• Good Number of Investors.

• Changing mindset of people.
OPPORTUNITIES • Partnership with several NGOs.
• Moving into B2C Segment.

• More number of competitors coming in the market.

• Distribution of products.
THREATS • Not affordable by women in Rural India.

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SO HOW DO
WE DEAL
WITH THIS
SITUATION?
 Thanks!
ANY QUESTIONS?

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